Analysis of Decision Factors to Purchase Organic Fertilizer by White Pepper Farmers

Kusumah, Echo Perdana and Christianingrum, Mrs (2018): Analysis of Decision Factors to Purchase Organic Fertilizer by White Pepper Farmers. Published in: RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences , Vol. 75, No. 3 (2018): pp. 145-154.

Abstract

This study aims to determine the effect of farmers' perceptions of quality and attitudes toward purchasing decisions. Population in this study is white pepper farmers in Bangka Belitung Province, Indonesia. The method of determining the samples is performed by the quota method, based on sampling criteria performed then the number of samples selected as many as 97 farmers. The results show that the perception of quality has a positive and significant effect on purchasing decisions; the farmer's attitude has a positive and significant effect on purchasing decisions and simultaneously has a significant effect. The decision to purchase organic fertilizer by respondents is not qualified concerning productivity.

• Item Type: MPRA Paper
• Language: English
• Keywords: Farmers; quality perceptions; attitudes perceptions; purchasing decisions
• Subjects: Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q16 - R&D ; Agricultural Technology ; Biofuels ; Agricultural Extension Services

References

Ajewole, O. C. (2010). Farmer's response to the adoption of commercially available organic fertilizers in Oyo state, Nigeria. African Journal of Agricultural Research, 5(18), 2497- 2503.

Babbie, E. R. (2010). The Practice of Social Research. 12th ed. Belmont. CA: Wadsworth Cengage.

Broadbent, D. E. (2013). Perception and communication. Elsevier.

Buil, I., Martínez, E., & De Chernatony, L. (2013). The influence of brand equity on consumer responses. Journal of consumer marketing, 30(1), 62-74.

Dahlberg, K. (Ed.). (2012). Beyond the green revolution: The ecology and politics of global agricultural development. Springer Science & Business Media.

De Cannière, M. H., De Pelsmacker, P., & Geuens, M. (2010). Relationship quality and purchase intention and behaviour: The moderating impact of relationship strength. Journal of Business and Psychology, 25(1), 87-98.

De Schutter, O., & Vanloqueren, G. (2011). The new green revolution: how twenty-first- century science can feed the world. Solutions, 2(4), 33-44.

Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.

Ghozali, I. (2016). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 23. Semarang: Badan Penerbit Universitas Diponegoro.

Gujarati, N. D. (2004). Basic Econometrics. Fourth edition. McGraw-Hill.

International Pepper Community. (n.d.). Retrieved September 21, 2017, from http://www.ipcnet.org/n/map/?path=map&page=id

Jain, H. K. (2010). Green revolution: history, impact and future. The Green Revolution: History.

Klerkx, L., Aarts, N., & Leeuwis, C. (2010). Adaptive management in agricultural innovation systems: The interactions between innovation networks and their environment. Agricultural systems, 103(6), 390-400.

Kenyon, G. N., & Sen, K. C. (2016). Perception of Quality. Springer London Limited.

Kotler, P., & Armstrong, G. (2013). Principles of Marketing.16th Global Edition. New Jersey: Pearson Prentice Hall.

Kotler, P. (2012). Kotler on marketing. Simon and Schuster.

Kusumah, E. P. (2018). Technology Acceptance Model (TAM) of Statistical Package for the Social Sciences (SPSS) Applications. Integrated Journal of Business and Economics, 2(1), 1-11.

Lin, L. Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19(1), 4-17.

Monastersky, R. (2015). The human age. Nature, 519(7542), 144.

Muijs, D. (2010). Doing Quantitative Research in Education with SPSS. 2nd edition. London: SAGE Publications.

Noltze, M., Schwarze, S., & Qaim, M. (2013). Impacts of natural resource management technologies on agricultural yield and household income: The system of rice intensification in Timor Leste. Ecological Economics, 85, 59-68.

Oliver, R. L. (2014). Satisfaction: A behavioural perspective on the consumer. Routledge.

Polprasert, C. (2017). Organic waste recycling: technology and management. IWA Publishing.

Saunders, M., Lewis, P. & Thornhill, A. (2012). Research Methods for Business Students. 6th edition. Pearson Education Limited.

Sudtasan, T., & Suriya, K. (2012). Reconstruction of Farmer’s Economy by Organic Agriculture: A Case of Na Huek Village in Chiang Mai. Chapter, 5, 81-92.

Sugiyono. (2016). Metodologi Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: CV Alfabeta.

Tan, B. C., & Lau, T. C. (2011). Green purchase behaviour: Examining the influence of green environmental attitude, perceived consumer effectiveness and specific green purchase attitude. Australian Journal of Basic and Applied Sciences, 5(8), 559-567.