Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers

Kusumah, Echo Perdana and Wahyudin, Nanang (2018): Purchase Decision of Chemical Compound Fertilizers by White Pepper Farmers. Published in: RJOAS: Russian Journal of Agricultural and Socio-Economic Sciences , Vol. 76, No. 4 (2018): pp. 287-295.

Abstract

The purposes of this research are to analyze the influence of Brand Image, Promotion, and Distribution toward Purchase Decision of chemical compound fertilizer. The population in this research is White Pepper farmers in South Bangka Regency, Bangka Belitung Province, Indonesia. The sampling technique is a quota sampling method which results for 100 samples. The data analysis method uses descriptive statistical analysis and logistic regression analysis. The result of this study shows that several brands of chemical compound fertilizer that are preferred by white pepper farmers in South Bangka Regency are Yaramila, Wayang, and Phonska. Brand Image variable and Distribution variable influence on Purchase Decision. On the other hand, Promotion variable doesn’t influence Purchase Decision.

• Item Type: MPRA Paper
• Language: English
• Keywords: Brand image; Promotion; Distribution; Purchase decision; Chemical compound fertilizers
• Subjects: Q - Agricultural and Natural Resource Economics ; Environmental and Ecological Economics > Q1 - Agriculture > Q13 - Agricultural Markets and Marketing ; Cooperatives ; Agribusiness

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