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An Analysis of the Internal and External Factors that Affect United Continental Holdings

Syahirah, Nuramira (2019): An Analysis of the Internal and External Factors that Affect United Continental Holdings.

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Abstract

The purpose of this study is to examine the overall performance of United Airlines as airlines industry in United States. Overall performance is measured from 2014 to 2018 as the measurement of credit risk, operating risk, liquidity risk, and market risk which involves economic situation to look at the company's success in the airline industry. Return on Assets (ROA) measures the performance of the company. The results suggest that the equations used in this analysis have different effects on the company's efficiency. The findings throughout this study show that there is positive relationship between corporate governance and ROA. The ROA has a negative relationship with four variables, namely liquidity risk, operating risk, credit risk and market risk.

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