Munich Personal RePEc Archive

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Number of items: 5.


Deffner, Alex and Metaxas, Theodore (2008): What are public relations doing in a ‘place’ like place marketing? a proposed public relations plan (PRP) for the region of Kainuu, Finland.

June 2008

Deffner, Alex and Metaxas, Theodore (2008): The cultural and tourist policy dimension in city marketing: the case of the olympic municipality of Nea Ionia, Magnesia, Greece. Published in: Discussion Papers Series, University of Thessaly , Vol. 14, No. 18


Deffner, Alex and Metaxas, Theodore (2009): The city and its canal: producing a place marketing pilot plan for Chester.

18 February 2009

Zografos, George and Deffner, Alex (2009): Dramatic Changes in the Continuously evolving Tourist Destinations: The Case of Paralia in Pieria. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 4, No. 2 (15 April 2009): pp. 129-147.


Metaxas, Theodore and Deffner, Alex (2013): Using Critical Path Analysis (CPA) in Place Marketing process.

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