Browse by Authors

1999

Erdem, Tulin and Broniarczyk, Susan and Charavarti, Dipankar and Kapferer, Jean-Noel and Keane, Michael and Roberts, John and Steenkamp, Jan-Benedict and Swait, Joffre and Zettelmeyer, Florian (1999): Brand Equity, Consumer Learning and Choice. Published in: Marketing Letters , Vol. 10:3, (1999): pp. 301-318.

2003

Erdem, Tulin and Imai, Susumu and Keane, Michael (2003): Brand and Quantity Choice Dynamics Under Price Uncertainty. Published in: Quantitative Marketing and Economics , Vol. 1:1, (2003): pp. 5-64.

18 August 2007

Ching, Andrew and Erdem, Tulin and Keane, Michael (2007): The Price Consideration Model of Brand Choice. Forthcoming in: Journal of Applied Econometrics