Henthorne, Tony L. and George, Babu P. and Williams, Alvin J. (2009): The Evolving Service Qulture of Cuban Tourism: A Case Study. Published in: TOURISMOS: An International Multidisciplinary Journal of Tourism , Vol. 5, No. 2 (20 October 2010): pp. 129-143.
Nair, Revi and George, Babu P. (2016): E-learning adoption in hospitality education: An analysis with special focus on Singapore. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 2, No. 1 (10 June 2016): pp. 3-13.
Almeyda-Ibáñez, Marta and George, Babu P. (2017): The evolution of destination branding: A review of branding literature in tourism. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 3, No. 1 (27 March 2017): pp. 9-17.
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