Hollenbeck, Brett (2018): Online Reputation Mechanisms and the Decreasing Value of Chain Affliation. Published in: Journal of Marketing Research , Vol. 55, No. 5 (October 2018): pp. 636-654.
Hollenbeck, Brett and Moorthy, Sridhar and Proserpio, Davide (2019): Advertising strategy in the presence of reviews: An empirical analysis. Published in: Marketing Science
Hollenbeck, Brett and Uetake, Kosuke (2018): Taxation and Market Power in the Legal Marijuana Industry.
Hollenbeck, Brett (2019): Horizontal Mergers and Innovation in Concentrated Industries. Published in: Quantitative Marketing and Economics
Hollenbeck, Brett and Giroldo, Renato (2021): Winning Big: Scale and Success in Retail Entrepreneurship.
Hollenbeck, Brett and Taylor, Wayne (2021): Leveraging Loyalty Programs Using Competitor Based Targeting. Published in: Quantitative Marketing and Economics
Giroldo, Renato and Hollenbeck, Brett (2021): Concentration, Retail Markups, and Countervailing Power: Evidence from Retail Lotteries.
He, Sherry and Hollenbeck, Brett and Proserpio, Davide (2021): The Market for Fake Reviews.
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