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March 2015

S, venkatesh and N, senthilkumar (2015): Effectiveness of humor advertising on advertising success. Published in: International Journal of Management and Social Science Research Review , Vol. 1, No. 9 (March 2015): pp. 171-179.

S, venkatesh and N, senthilkumar (2015): Humor in advertising: a review on use of television radio and print advertising media. Published in: International Journal of Business and Administration Research Review , Vol. 2, No. 9 (March 2015): pp. 198-206.

S, venkatesh and N, senthilkumar (2015): Impact of Humor Advertising in Radio and Print Advertising - A Review. Published in: International Journal of Engineering Science and Innovative Technology , Vol. 4, No. 2 (March 2015): pp. 276-280.