Browse by Authors

76477

Niros, Meletios and Pollalis, Yannis and Niros, Angelica (2017): Effective marketing of mobile telecom services through brand personality: Empirical evidence from Greece.

92772

Niros, Meletios and Samanta, Irene and Pollalis, Yannis and Niros, Angelica (2019): Antecedents and Effects of App-user Satisfaction: Empirical Evidence from Greece.

114025

Niros, Meletios and Niros, Angelica (2022): Effective digital loyalty strategies in services during COVID-19 pandemic: does digital adoption matter? Published in: 10TH International Conference on Contemporary Marketing Issues (8 July 2022): pp. 339-344.

114026

Niros, Meletios and Niros, Angelica and Omri, Spyridon (2022): Do store atmosphere and playfulness matter during the ongoing pandemic crisis? Published in: 10TH International Conference on Contemporary Marketing Issues (8 July 2022): pp. 333-338.

114331

Niros, Meletios and Giannakis, Damian and Niros, Angelica (2022): Digital marketing effects on customer repurchase intentions following the pandemic. A strategic marketing analysis of customer equity dimensions. Published in: Proceedings of the European Marketing Academy, 51st, (107224) (27 May 2022)