Munich Personal RePEc Archive

Social Networking: Changing the way we communicate and do business.

Jones, Kevin (2009): Social Networking: Changing the way we communicate and do business.

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Abstract

This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an integral part of inbound marketing. A synopsis of the evolving demographic of social networkers is presented to add clarity and show potential for social networking websites and tools.

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