Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari (2008): New Product Development in Virtual Environment. Published in: International Conference on Technology Management and Innovation in China: Challenges and Opportunities in the 21st Century, CAMOT 2008, UIBE, Beijing, China, (22. October 2008): pp. 203-218.
Download (656kB) | Preview
Purpose - The literature on the topic has evolved exponentially since eight years ago. Relaying on a review of studies published in recent years, this article proposes and discusses a framework which incorporates a set of virtual teams involved in a new product development initiative. Design/methodology/approach – A range of academic and practitioner literature related to virtual teams and virtual new product development is reviewed. What is Virtual New Product Development and what determines its development in manufacturing firms? These two questions are answered. Findings - The decision to use a virtual team is often a necessity and not a choice; being ‘virtual’ is in most cases not an alternative but a requirement. Enterprise may benefit from building and maintain the virtual teams in a number of ways such as achieving higher quality, accessing and capturing dispersed knowledge and skills regarding the multifunctional and multi-use components and modules, electronically unite experts in highly specialized fields, collaborating more productivity at a distance, achieving tight schedules and start quickly, reducing travel time and cost, enabling the recruitment of talented employees, builds diverse teams, promoting proactive employment and finally reducing discrimination in enterprises. Originality/value - The results of an academic literature review were employed to the literature so far has not paid adequate attention to the virtual team activities in NPD. The results highlight several avenues which would help managers and policy makers to better foster cyber new product development and designers to better channel of their efforts in the design and manufacturing domain.
|Item Type:||MPRA Paper|
|Original Title:||New Product Development in Virtual Environment|
|English Title:||New Product Development in Virtual Environment|
|Keywords:||Keywords - New product Development; Virtual teams; Concurrent Collaboration; Review paper|
|Subjects:||M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M5 - Personnel Economics
L - Industrial Organization > L6 - Industry Studies: Manufacturing
O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O32 - Management of Technological Innovation and R&D
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M12 - Personnel Management ; Executives; Executive Compensation
O - Economic Development, Innovation, Technological Change, and Growth > O1 - Economic Development
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M11 - Production Management
P - Economic Systems > P4 - Other Economic Systems
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L15 - Information and Product Quality ; Standardization and Compatibility
O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights
|Depositing User:||Nader Ale Ebrahim|
|Date Deposited:||06. Dec 2010 12:40|
|Last Modified:||03. May 2015 07:46|
ACS, Z. J. & PRESTON, L. (1997) Small and Medium-Sized Enterprises, Technology, and Globalization: Introduction to a Special Issue on Small and Medium-Sized Enterprises in the Global Economy. Small Business Economics, 9, 1-6.
AKGUN, A. E., BYRNE, J. C., LYNN, G. S. & KESKIN, H. (2007) New product development in turbulent environments: Impact of improvisation and unlearning on new product performance. Journal of Engineering and Technology Management, 24, 203–230.
AKGUN, A. E., LYNN, G. S. & YILMAZ, C. (2006) Learning process in new product development teams and effects on product success: A socio-cognitive perspective. Industrial Marketing Management, 35, 210 – 224.
ANDERSON, A. H., MCEWAN, R., BAL, J. & CARLETTA, J. (2007) Virtual team meetings: An analysis of communication and context. Computers in Human Behavior, 23, 2558–2580.
BATALLAS, D. A. & YASSINE, A. A. (2004) Information Leaders in Product Development Organizational Networks: Social Network Analysis of the Design Structure Matrix. Presented at "Understanding Complex Systems" Symposium. Urbana-Champaign, University of Illinois.
BERGIEL, J. B., BERGIEL, E. B. & BALSMEIER, P. W. (2008) Nature of virtual teams: a summary of their advantages and disadvantages. Management Research News, 31, 99-110.
BOCHENEK, G. & RAGUSA, J. (2004) Improving Integrated Project Team Interaction Through Virtual (3D) Collaboration. Engineering Management Journal, 16, 3.
CASCIO, W. F. & SHURYGAILO, S. (2003) E-Leadership and Virtual Teams. Organizational Dynamics, 31, 362-376.
CHEN, H. H., KANG, Y. K., XING, X., LEE, A. H. I. & TONG, Y. (2008b) Developing new products with knowledge management methods and process development management in a network. Computers in Industry, 59, 242–253.
CHEN, H. H., LEE, A. H. I., WANG, H. Z. & TONG, Y. (2008a) Operating NPD innovatively with different technologies under a variant social environment. Technological Forecasting & Social Change, 385–404.
CHEN, M., LIOU, Y., WANG, C. W., FAN, Y. W. & CHI, Y. P. J. (2007) Team Spirit: Design, implementation, and evaluation of a Web-based group decision support system. Decision Support Systems, 43, 1186–1202.
CONCEICAO, P. & HEITOR, M. V. (2007) Diversity and integration of science and technology policies. Technological Forecasting & Social Change, 74, 1–17.
COOPER, R., EDGETT, S. & KLEINSCHMIDT, E. (2004) Benchmarking best NPD practices-III. Research Technology Management, 47, 43-56. ETTLIE, J. E. & ELSENBACH, J. M. (2007) Modified Stage-Gate Regimes in New Product Development. The Journal of Product Innovation Management”, 24, 20–33.
FLORES, M. (2006) IFIP International Federation for Information Processing. Network-Centric Collaboration and Supporting Fireworks. Boston, Springer.
GASSMANN, O. & VON ZEDTWITZ, M. (2003a) Trends and determinants of managing virtual R&D teams. R&D Management 33, 243-262.
GASSMANN, O. & VON ZEDTWITZ, M. (2003b) Innovation Processes in Transnational Corporations, Elsevier Science Ltd.
HERTEL, G. T., GEISTER, S. & KONRADT, U. (2005) Managing virtual teams: A review of current empirical research. Human Resource Management Review, 15, 69–95.
JEONG, I. (2003) A cross-national study of the relationship between international diversification and new product performance. International Marketing Review, 20, 353-376. KAFOUROS, M. I., BUCKLEY, P. J., SHARP, J. A. & WANG, C. (2008) The role of internationalization in explaining innovation performance. Technovation, 28, 63–74.
KRATZER, J., LEENDERS, R. & ENGELEN, J. V. (2005) Keeping Virtual R&D Teams Creative. Industrial Research Institute, Inc., March-April, 13-16.
LAKEMOND, N. & BERGGREN, C. (2006) Co-locating NPD? The need for combining project focus and organizational integration. Technovation, 26, 807 – 819.
LEE-KELLEY, L. & SANKEY, T. (2008) Global virtual teams for value creation and project success: A case study. International Journal of Project Management 26, 51–62.
LEENDERS, R. T. A. J., ENGELEN, J. M. L. V. & KRATZER, J. (2003) Virtuality, communication, and new product team creativity: a social network perspective. Journal of Engineering and Technology Management, 20, 69–92.
MAY, A. & CARTER, C. (2001) A case study of virtual team working in the European automotive industry. International Journal of Industrial Ergonomics, 27, 171-186.
MUNKVOLD, B. E. & ZIGURS, I. (2007) Process and technology challenges in swift-starting virtual teams. Information & Management, 44, 287–299.
NAVEH, E. (2005) The effect of integrated product development on efficiency and innovation. International Journal of Production Research, 43, 2789–2808.
NOORI, H. & LEE, W. B. (2006) Dispersed network manufacturing: adapting SMEs to compete on the global scale. Journal of Manufacturing Technology Management, 17.
OJASALO, J. (2008) Management of innovation networks: a case study of different approaches. European Journal of Innovation Management, 11, 51-86.
PETERS, L. M. & MANZ, C. C. (2007) Identifying antecedents of virtual team collaboration. Team Performance Management,, 13, 117-129.
POWELL, A., PICCOLI, G. & IVES, B. (2004) Virtual teams: a review of current literature and directions for future research. The Data base for Advances in Information Systems, 35, 6–36.
REZGUI, Y. (2007) Exploring virtual team-working effectiveness in the construction sector. Interacting with Computers, 19, 96–112.
RICE, D. J., DAVIDSON1, B. D., DANNENHOFFER, J. F. & GAY, G. K. (2007) Improving the Effectiveness of Virtual Teams by Adapting Team Processes. Computer Supported Cooperative Work, 16, 567–594.
ROSEN, B., FURST, S. & BLACKBURN, R. (2007) Overcoming Barriers to Knowledge Sharing in Virtual Teams. Organizational Dynamics, 36, 259–273.
SANCHEZ, A. M., PEREZ, M. P. & CARNICER, P. D. L. (2006) Teleworking and new product development. European Journal of Innovation Management, 9, 202-214.
SORLI, M., STOKIC, D., GOROSTIZA, A. & CAMPOS, A. (2006) Managing product/process knowledge in the concurrent/simultaneous enterprise environment. Robotics and Computer-Integrated Manufacturing, 22, 399–408.
VILASECA-REQUENA, J., TORRENT-SELLENS, J. & JIME´NEZ-ZARCO, A. I. (2007) ICT use in marketing as innovation success factor-Enhancing cooperation in new product development processes. European Journal of Innovation Management, 10, 268-288.
WAGNER, S. M. & HOEGL, M. (2006) Involving suppliers in product development: Insights from R&D directors and project managers. Industrial Marketing Management, 35, 936–943.
WALVOORD, A. A. G., REDDEN, E. R., ELLIOTT, L. R. & COOVERT, M. D. (2008) Empowering followers in virtual teams: Guiding principles from theory and practice”, Computers in Human Behavior (article in press).
ZENUN, M. M. N., LOUREIRO, G. & ARAUJO, C. S. (2007) The Effects of Teams’ Co-location on Project Performance. IN LOUREIRO, G. & CURRAN, R. (Eds.) Complex Systems Concurrent Engineering-Collaboration, Technology Innovation and Sustainability. London, Springer.