Munich Personal RePEc Archive

A study on influencers of total sales revenue of generic pharmaceutical companies in Indonesia

Simanjuntak, Destrina Grace and Tjandrawinata, Raymond R. (2011): A study on influencers of total sales revenue of generic pharmaceutical companies in Indonesia.

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Abstract

This paper empirically examines the influence of firms’ one-year lagged of total new products (t-1), one-year lagged profitability (t-1), and market share of new products to firms’ amount of sales revenue in pharmaceutical generic companies in Indonesia. The data used in this study was panel dataset, gathered from six large pharmaceutical generic companies in Indonesia, during the period 2006 to 2010. The regression analysis method uses fixed effect models, with generalized least squares (GLS) method. The result shows that firms’ one-year lagged of total new product (t-1), one-year lagged profitability (t-1), and market share of new products to be positive and affect significantly the firms’ sales revenue in the pharmaceutical generic companies in Indonesia.

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