Zufan, Pavel and Kucerova, Renata (2008): Market position of selected competitors of the Czech wine market. Published in: Agric. Econ. - Czech , Vol. 54, No. 7 (2008): pp. 53-56.
Download (258Kb) | Preview
Paper tries to map the market position of eight competitors of the Czech wine market in period 2001–2006. Authors use the Map of the Marketplace approach and compare key economic indicators – Relative Market Share and Return on Assets – of selected firms. During the analyzed period we can see, that some changes of one or of both indicators happened in all of the eight cases, but these were not major changes and it is possible to say, that most of businesses kept their position. The leader of the market is a group Bohemia Sekt, majority of eight analyzed businesses are in the position of ‘In- band followers’.
|Item Type:||MPRA Paper|
|Original Title:||Market position of selected competitors of the Czech wine market|
|English Title:||Market position of selected competitors of the Czech wine market|
|Keywords:||market position, mapping, sales, return on assets, wine production|
|Subjects:||M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M10 - General|
|Depositing User:||Pavel Zufan|
|Date Deposited:||23. Sep 2011 11:47|
|Last Modified:||14. Feb 2013 07:14|
Creditinfo Czech Republic, s. r. o. Creditinfo – firemní monitor. (Creditinfo – firm monitor). Database of company data on CD.
Gottfredson M., Schaubert S., Saenz H. (2008): The new leader’s guide to diagnosing the business. Harvard Business Review, 86 (2): 62–73.
Hron J., Štůsek J., Arnošt M., Huml J., Platilová-Vorlíčková, L. (2007): Diversification – strategy of building the competitive advantage in agribusiness. Agricultural Economics – Czech, 53 (12):580–584.
Chládková H. (2007): The competitive strength factors of the company. Agricultural Economics – Czech, 53 (7): 312–317.
Kim W.Ch., Mauborgne R. (2005): Strategie modrého oceánu (Blue ocean strategy). ManagementPress, Praha.
Pyšný T., Pošvář Z., Gurská S. (2007): Analysis of selected demand factors of wine market of the Czech Republic. Agricultural Economics – Czech, 53 (7): 304–311.
Ševela M. (2006): Price levels convergence of consumer expenditures in the European Union. Agricultural Economics – Czech, 52 (5): 197–204.