Market position of selected competitors of the Czech wine market

Zufan, Pavel and Kucerova, Renata (2008): Market position of selected competitors of the Czech wine market. Published in: Agric. Econ. - Czech , Vol. 54, No. 7 (2008): pp. 53-56.

Abstract

Paper tries to map the market position of eight competitors of the Czech wine market in period 2001–2006. Authors use the Map of the Marketplace approach and compare key economic indicators – Relative Market Share and Return on Assets – of selected firms. During the analyzed period we can see, that some changes of one or of both indicators happened in all of the eight cases, but these were not major changes and it is possible to say, that most of businesses kept their position. The leader of the market is a group Bohemia Sekt, majority of eight analyzed businesses are in the position of ‘In- band followers’.

• Item Type: MPRA Paper
• Language: English
• Keywords: market position, mapping, sales, return on assets, wine production
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M10 - General

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