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Textile and Apparel Market Segmentation in China

Hossain, Md Ekram and Dechun, Huang and Quangdung, Tran (2012): Textile and Apparel Market Segmentation in China. Published in: The 11th conference of International Federation of East Asian management Associations, Nanjing, China , Vol. 02, No. 01 (12 October 2012): pp. 144-152.

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Abstract

China is the largest clothing producer over the world and has the largest production capacity for textile mill products consisting of cotton, man-made fibers and silk. With the improving living standard of the Chinese people, local demand for high-quality textile and apparel goods continues to rise. China is not only the biggest producer and exporter but also a potential buyer and importer of textiles and apparel, backed by a fast-growing domestic market. From July 2010, China has listed 32 developing countries across the world for duty-free access to the Chinese market, which has created enormous opportunities for exporters of those countries to entry into the market. This paper evaluates the market segment, challenges and barriers to entry into the Chinese textile and apparel market, which could be a guideline for the new entrants of textile and apparel.

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