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Research in Cosmetic Dermatology: Reconciling medicine with business

Eapen, Bell R (2009): Research in Cosmetic Dermatology: Reconciling medicine with business.

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Abstract

Cosmetic dermatology is a marriage between medicine and business. Research in cosmetic dermatology shares the fundamental principles of clinical and pharmaceutical research. Research team can help the decision makers by giving a realistic picture of the uncertainties involved. Certain mathematical models and market research techniques can aid decision making.

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