Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale

Parpandel, Denisa Elena and Stanciulescu, Cecilia Gabriela and Rizea, Ionela Carmen (2009): Strategiile de patrundere pe pietele externe si importanta managementului bazat pe cunostinte in conditiile actualei crize economice globale.

Abstract

Abstract Current social and economic environment is in continuous change and transformation and adaptation to existing conditions are favourable, a painful adjustment to reflect loss of comparative advantage, particularly important for some communities. Global disruption which affected the whole economy in mid 2007 and then accelerated in 2008 and whose tentacles have spread and for 2009, would not have been possible without the rare coincidence of a series of setbacks and triggers on the market, some reflecting major imbalances in the global economy, others specific to the operation of sophisticated financial markets. The importance of foreign markets is even greater since most companies are engaged in a process of growth that requires them to find new business opportunities in other countries, as domestic markets mature. This paper highlights the priority role that knowledge management plays in foreign markets penetration problem in context of the internationalization of enterprises, in order to obtain the desired results.

• Item Type: MPRA Paper
• English Title: Strategies for penetrating foreign markets and the importance of knowledge management in the conditions of current global economic crisis
• Language: English
• Keywords: economic crisis, markets, strategy, knowledge
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; D - Microeconomics > D8 - Information, Knowledge, and Uncertainty

References

Bradley F. (2001), International Marketing, Teora Publishing House, Bucharest.

Lando N. (2004), Identifying successful marketing strategies by export regional destination, Journal: International Marketing Review, Publisher: Emerald Group Publishing Limited.

Ciucan L. (2005), Marketing - fundamental elements, strategies, tactics, Publisher: University "Petru Maior", Tirgu-Mures, Romania.

http://www.echeat.com/essay.php?t=28915/Entering Foreign Markets.