Jones, Kevin (2009): Social Networking: Changing the way we communicate and do business.
Download (1MB) | Preview
This paper reviews the value of social networking and the impact it can have on small and large businesses. The paper also reviews the Social Networking Business Plan and the power of recommender networks. Examples are given of inbound and outbound marketing techniques. Social Networking is an integral part of inbound marketing. A synopsis of the evolving demographic of social networkers is presented to add clarity and show potential for social networking websites and tools.
|Item Type:||MPRA Paper|
|Original Title:||Social Networking: Changing the way we communicate and do business.|
|English Title:||Social Networking: Changing the way we communicate and do business.|
|Keywords:||social networking, business, Facebook, The Social Network Business Plan, Social Networking Strategy, social networking demographics, inbound marketing, outbound marketing, advertising in the 21st century|
|Subjects:||D - Microeconomics > D7 - Analysis of Collective Decision-Making > D71 - Social Choice ; Clubs ; Committees ; Associations
D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D83 - Search ; Learning ; Information and Knowledge ; Communication ; Belief ; Unawareness
Z - Other Special Topics > Z1 - Cultural Economics ; Economic Sociology ; Economic Anthropology > Z13 - Economic Sociology ; Economic Anthropology ; Social and Economic Stratification
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M13 - New Firms ; Startups
|Depositing User:||Kevin Jones|
|Date Deposited:||10. Nov 2009 00:24|
|Last Modified:||13. Feb 2013 13:10|
Communications, M. C. (2009). Fact Sheet. Retrieved September 15, 2009, from myspace: http://www.myspace.com/pressroom?url=/fact+sheet/
Cuyker, C. J. (2009, April 6). What's the real value in Facebook presence? DMNEWS , pp. 10 - 11.
Fox, S. J. (2009, January). Generations Online in 2009. Pew Internet & American Life Project , pp. 3 - 12.
Lawler, C. (2009, August 17). Businesses learn how to market themselves through social networking. ABI/INFORM . Tribune Business News.
Lenhart, A. (2009, January 14). Adults and social network websites. PEW / INTERNET , pp. 1 - 3.
Lipsman, A. (2007, July 5). Facebook Sees Flood Of New Traffic From Teenagers and Adults. Retrieved September 14, 2009, from comScore: http://www.comscore.com/Press_Events/Press_Releases/2007/07/Teenagers_and_Adults_Flood_Facebook
McNamara, Jason. (2008). How to Capatalize on Social Networking Sites. Altria , 1.
Moissinac, H. (2009, September 3). Facebook Mobile: Now Connecting 65 Million People. Retrieved Spetember 15, 2009, from Facebook: http://blog.facebook.com/blog.php?post=129875017130
Silver, D. (2009). The Efficiency of the Community Model. In The Social Network Business Plan (p. xiii). Hoboken: John Wiley and Sons, Inc.
Silver, D. (2009). The Social Networking Business Plan. In D. Silver, 18 Strategies That Will Create Great Wealth (pp. Introduction ix - xxxi). Hoboken, New Jersey: John Wiley & Sons.
Wikipedia. (2009). History of Social Networking. Retrieved September 14, 2009, from Wikipedia: http://en.wikipedia.org/wiki/Social_network
Zuckerberg, M. (2009, September 16). 300 Million and On. Retrieved September 16, 2009, from facebook: http://blog.facebook.com/blog.php?post=136782277130