Integrated Approach of the Citizen’s Role in Relation to the Public Services

Matei, Lucica and Matei, Ani (2010): Integrated Approach of the Citizen’s Role in Relation to the Public Services.

Abstract

The paper achieves an integrated, interdisciplinary approach of the citizens’ roles related to public service providers. The contemporary public service development awards multiple roles to the citizen, interacting with the activities of design, decision-making, production, delivery or assessment, specific for various stages of the life cycle of the public services. Such an approach substantiates the public marketing strategies and it integrates aspects concerning service delivery in the private sector

• Item Type: MPRA Paper
• Language: English
• Keywords: citizen, customer, co-designer, co-producer, co-provider, co-evaluator
• Subjects: L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L32 - Public Enterprises ; Public-Private Enterprises; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; G - Financial Economics > G1 - General Financial Markets > G18 - Government Policy and Regulation; L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L31 - Nonprofit Institutions ; NGOs ; Social Entrepreneurship

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