Theory of argumentation in financial markets

Estrada, Fernando (2010): Theory of argumentation in financial markets. Published in: Journal of Advanced Studies in Finance , Vol. Volume, No. Issue I (1) (16 July 2010): pp. 18-23.

Abstract

This paper aims to explore the relevance of the Theory of Argumentation TA in the complex area of financial reporting. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications notable economic movement in Colombia. The financial communication is important to distinguish how to run the models of behavior based on beliefs of agents. Consequently, investors' beliefs can also change systematically with changes in market prices. This paper is the first part and its purpose is to prepare from the Theory of Argumentation TA an application to the financial sector in Colombia.

• Item Type: MPRA Paper
• Language: English
• Keywords: Financial markets, economy, theory argumentation, information, advertising
• Subjects: B - History of Economic Thought, Methodology, and Heterodox Approaches > B0 - General; D - Microeconomics > D8 - Information, Knowledge, and Uncertainty > D81 - Criteria for Decision-Making under Risk and Uncertainty; A - General Economics and Teaching > A1 - General Economics; G - Financial Economics > G3 - Corporate Finance and Governance; A - General Economics and Teaching > A1 - General Economics > A10 - General; B - History of Economic Thought, Methodology, and Heterodox Approaches > B0 - General > B00 - General; G - Financial Economics > G0 - General > G01 - Financial Crises; A - General Economics and Teaching > A1 - General Economics > A12 - Relation of Economics to Other Disciplines; D - Microeconomics > D8 - Information, Knowledge, and Uncertainty; G - Financial Economics > G3 - Corporate Finance and Governance > G32 - Financing Policy ; Financial Risk and Risk Management ; Capital and Ownership Structure ; Value of Firms ; Goodwill; G - Financial Economics > G0 - General

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