Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție

Bradu, Cosmina Paula (2011): Responsabilitatea Socială Corporativă (CSR) - un concept în continuă evoluție.

Abstract

Purpose – This article aims to develop and to popularize an overview of the present status of the concept of corporate social responsibility (CSR). Design/methodology/approach – In order to clarify and to popularize the core concepts of CSR, articles in leading economic journals were analyzed. Findings – In the paper are promoted different theories and definitions concerning the present status of the corporate social responsibility(CSR). Research limitations/implications – The number and specific choice of journals was subject to a compromise between comprehensiveness and the availability of space for this article. Practical implications – As for many people CSR is fuzzy, with unclear boundaries, to clear things up, I proposed a series of definitions and theories that can form an overview of this concept. Originality/value – The article provides a brief analysis of the most important theories and definitions of CSR.

• Item Type: MPRA Paper
• English Title: Corporate Social Responsibility (CSR) -a continuously evolving concept
• Language: Romanian
• Keywords: Corporate social responsibility, consumer`s expectations, consumer behaviour
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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