Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria

Matei, Ani and Tuca, Mihaela (2011): Corporate Social Responsibility on the International Area.Present Developments in Romania and Bulgaria.

Abstract

Corporate Social Responsibility is no longer an object of novelty in literature or the business sector. The practices in this matter have became a new area of activity expansion and a new way that companies use to strengthen their image, consumer appreciation and even employees motivation. The present paper proposes an analyses of the literature, a comparative study and a summary of the international organizations view on the matter.

• Item Type: MPRA Paper
• Language: English
• Keywords: Corporate Social Responsibility (CSR), Theory Development, Country report
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L31 - Nonprofit Institutions ; NGOs ; Social Entrepreneurship

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