Managing international business: case of Poland (chapter 4)

Wach, Krzysztof (2011): Managing international business: case of Poland (chapter 4). Published in: E.Horská et al., European Studies on Intercultural Dimension of International Business: Marketing and Managerial Consequences, Slovak University of Agriculture Publishing, Nitra 2011 No. ISBN 978-80-552-0530-4 (2011): pp. 78-94.

Abstract

The chapter , apart from the introduction and conclusions, is divided into three main parts, that is methodology, literature review as well as results and discussion. The analytical and empirical part, including results, discussions and implications, consists of three following subdivisions: Polish foreign trade analysis (based on available national statistics analysis), international entrepreneurship of Polish enterprises (based on own survey, N=323, in 2007) and intercultural dimensions of international business among Polish enterprises (based on in-depth interview survey, N=20, in 2008). The chapter focuses on the one hand on the influence of the development of international entrepreneurship among Polish enterprises, on the other one on the managerial and marketing aspects of doing business abroad by Polish enterprises.

• Item Type: MPRA Paper
• Language: English
• Keywords: international business, foreign trade, international entrepreneurhsip, international marketing, Poland
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing; F - International Economics > F2 - International Factor Movements and International Business > F23 - Multinational Firms ; International Business; F - International Economics > F1 - Trade

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