Kashefi, Mohammad Ali (2012): The Effect of Salvage Market on Strategic Technology Choice and Capacity Investment Decision of Firm under Demand Uncertainty.
Download (289kB) | Preview
This paper examines the effect of salvage market on strategic technology choice and capacity investment decision of two firms that compete on the amount of output they produce under demand uncertainty. A game theoretic model applies such that in the first stage firms choose their production technology between two alternatives: modular production process (flexible technology) or unified production process (inflexible technology). Then at the second stage they decide on the amount of capacity investment: flexible firm makes decision about general and specific components’ capacity and inflexible firm just about unified component (final product). One stage forward both enter the primary market in which demand is uncertain and play a duopoly Cournot game on the amount of quantity they manufacture and finally at the last stage, flexible firm will be able to sell its unsold general components in the secondary market (salvage market) with a deterministic price. Solving optimization problems of the model results in intractable equations which lead us to employ numerical studies considering a specific probability distribution to observe equilibrium behavior of competing firms. Broad range of parameters with respect to established relationships among them have been examined in order to cover all the possible economically reasonable scenarios. Findings are expressed explicitly in the form of observations where we demonstrate that with symmetric parameterization there is a unique symmetric Nash equilibrium in which both firms choose inflexible technology while applying asymmetric parameters has the potential to form two types of equilibrium when 1. Both firms choose inflexible technology or 2. Only one firm chooses flexible technology. Moreover it is shown that there is a specific unified cost threshold that could shift the equilibrium of the game. Finally we discuss on the case that there is no equilibrium and mention some managerial implications of the model.
|Item Type:||MPRA Paper|
|Original Title:||The Effect of Salvage Market on Strategic Technology Choice and Capacity Investment Decision of Firm under Demand Uncertainty|
|Keywords:||Salvage Market, Modular and Unified Production Process, Product Postponement, Demand Uncertainty, Investment Decision, Operation Management|
|Subjects:||D - Microeconomics > D2 - Production and Organizations > D21 - Firm Behavior: Theory
M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M11 - Production Management
L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L13 - Oligopoly and Other Imperfect Markets
C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs > C88 - Other Computer Software
C - Mathematical and Quantitative Methods > C6 - Mathematical Methods ; Programming Models ; Mathematical and Simulation Modeling > C61 - Optimization Techniques ; Programming Models ; Dynamic Analysis
C - Mathematical and Quantitative Methods > C7 - Game Theory and Bargaining Theory > C72 - Noncooperative Games
|Depositing User:||Mohammad Ali Kashefi|
|Date Deposited:||05. Apr 2012 08:30|
|Last Modified:||19. Feb 2013 03:51|
Anand, K & Girotra, K 2007, ‘The Strategic Perils of Delayed Differentiation’, Management Science, vol. 53, no. 5, pp. 697-712.
Anupindi, R & Jiang, L 2008, ‘Capacity Investment under Postponement Strategies, Market Competition, and Demand Uncertainty’, Management Science, vol. 54, no. 11, pp. 1876-1890.
Aviv, Y & Pazgal, A 2008, ‘Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers’, Manufacturing Service Operation Management, vol. 10, no. 3, pp- 339-359.
Cachon G & Koek A 2007, ‘Implementation of the Newsvendor Model with Clearance Pricing: How to (and How Not to) Estimate a Salvage Value’, Manufacturing and Service Operations Management, vol. 9, no. 3, pp. 276-290.
Cachon, G & Swinney, R 2011, ‘The Value of Fast Fashion: Quick Response, Enhanced Design, and Strategic Consumer Behavior’, Management Science, vol. 57, no. 4, pp. 778-795.
Chod, J & Rudi, N 2005, ‘Resource Flexibility with Responsive Pricing’, Operation Research, vol. 53, no. 3, pp. 532-548.
Croson, D, Fox J. & Ashurkov V. 1998, ‘Flexible Entry Strategies for Emerging Telecom Markets’, Technological Forecasting and Social Change, vol. 57, no. 1-2, pp. 35-52.
Dawid, H & Reimann, M 2011, ‘Modular Design Decision of a Monopolist’, Working Paper
Feitzinger, E & Lee, H 1997, ‘Mass Customization at Hewlett-Packard: The Power of Postponement’, Harvard Business Review, vol. 75, pp. 116-121.
Fine, C & Pappu, S 1990, ‘Flexible Manufacturing Technology and Product-Market Competition’, Working Paper 3135-90-MSA Sloan School of Management MIT, Cambridge.
Goyal, M & Netessine, S 2007, ‘Strategic Technology Choice and Capacity Investment under Demand Uncertainty’, Management Science, vol. 53, no. 2, pp. 192-207.
Graves, S & Tomlin, B 2003, ‘Process Flexibility in Supply Chains’, Management Science, vol. 49, no. 7, pp. 907-919.
McCabe, J 2011, ‘Reliability Factors for Salvage Value of Photovoltaic’, Poster Presented to the Photovoltaic Module Reliability Workshop, Golden, Colorado, 16-17 February.
Matthews, P & Syed, N 2004, ‘The Power of Postponement’, Supply Chain Management Review, vol. 8, no. 3, pp. 28-34.
Reynolds, S 2000, ‘Bertrand-Edgeworth Competition, Demand Uncertainty, and Asymmetric Outcomes’, Journal of Economic Theory, vol. 92, pp. 122-141.
Rietze, SM 2006, ‘Case Studies of Postponement in the Supply Chain’, Master dissertation, MIT, Cambridge, MA.
Roller, LH & Tombak, MM 1990, ‘Strategic Choice of Flexible Production Technology and Welfare Implications’, Journal of Industrial Economics, vol. 38, no. 4, pp. 417-431.
Roller, LH & Tombak, MM 1993, ‘Competition and Investment in Flexible Technologies’, Management Science, vol. 39, no. 1, pp. 107-114.
Swaminathan, J & Lee, H 2003, ‘Design for Postponement’, in AG De Kok & SC Graves (eds.), Handbooks in OR and MS: Supply Chain Management, vol. 11, Elsevier, Amsterdam, pp. 199-226.
Van Mieghem, J & Dada, M 1999, ‘Price versus Production Postponement: Capacity and Competition’, Management Science, vol. 45, no. 12, pp. 1631-1649.