Munich Personal RePEc Archive

Designing IS service strategy: an information acceleration approach

Richard, Pierre J. and Coltman, Tim and Keating, Byron W. (2009): Designing IS service strategy: an information acceleration approach. Published in: European Journal of Information Systems , Vol. 21, No. 2 (2012): pp. 87-98.


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Information technology-based innovation involves considerable risk that requires insight and foresight. Yet, our understanding of how managers develop the insight to support new breakthrough applications is limited and remains obscured by high levels of technical and market uncertainty. This paper applies a new experimental method based on “discrete choice analysis” and “information acceleration” to directly examine how decisions are made in a way that is behaviourally sound. The method is highly applicable to information systems researchers because it provides relative importance measures on a common scale, greater control over alternate explanations and stronger evidence of causality. The practical implications are that information acceleration reduces the levels of uncertainty and generates a more accurate rationale for IS service strategy decisions.

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