Munich Personal RePEc Archive

La teoría del consumidor: preferencias y utilidad

Ávalos, Eloy (2010): La teoría del consumidor: preferencias y utilidad.


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The consumer’s theory is a particular case of the theory of choice. This paper will explore the fundamental propositions that explain the behavior of a consumer agent and then be expressed in terms of the function of utility. Thus, the concept of utility is divorced of any philosophical and ethical burden, being simply a mathematical function that satisfies certain properties, such that the values obtained with it are a index that represents very well the order of preference.

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