Munich Personal RePEc Archive

Le Preferenze Condizionate: Una Introduzione

Strati, Francesco (2013): Le Preferenze Condizionate: Una Introduzione. Published in: Bulletin of the Academy of Advanced Scientific Studies , Vol. 1, : pp. 1-14.


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This paper concerns a non-rigorous introduction to the theory of the "conditioning cognitive-behavioural" (or C-C-C). Rather it will be introduced a consumer approach which well explains the non-rational buy-actions with respect to several goods. In few words it will be considered a new determinant for the Slutsky equation: the social reinforcer. The aim of this work is to "introduce" the subject, a more rigorous form will be published.

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