Munich Personal RePEc Archive

Marketing European cities in the new internationalized environment: The course of Prague after 1989

Metaxas, Theodore (2009): Marketing European cities in the new internationalized environment: The course of Prague after 1989.

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Abstract

The aim of the article is to show the significance of Place Marketing in the development and competitiveness of European cities. The present study focuses on and points out the strategic process of Place marketing, in one of the most representative examples of its successful implementation, which is the city of Prague. Prague, which in only 16 years, after 1989, managed to increase its competitiveness becoming one of the most attractive investment and culture destinations on international level. More specifically, the article presents the course of Prague after 1989, awarding the profile of the city as a top competitive investment and cultural destination in the European hierarchical urban system.

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