Munich Personal RePEc Archive

El proceso de toma de decisiones: un modelo de economía conductual

Acevedo Rueda, Rafael Alexis (2013): El proceso de toma de decisiones: un modelo de economía conductual.

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Abstract

This paper is a contribution to the study of behavioral economics. It proposes a model of decision making process and includes the affective and cognitive systems, both them included when anyone evaluates the options to select one. First of all, a literature review was done. Secondly, an analysis of the economic theories related to the decision making process is presented. Thirdly, the model to explain the decision making is proposed. Finally, the paper shows the conclusions and reflections about the studies and advances in the field of the decision making process analysis thinking over a phrase: “long way to go”.

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