Munich Personal RePEc Archive

Aktuálne prístupy k stratégii v postindustriálnom prostredí

Zagorsek, Branislav (2012): Aktuálne prístupy k stratégii v postindustriálnom prostredí. Published in: Ekonomika, financie a manažment podniku VI. (2012): pp. 1-8.

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Abstract

Nowadays we are witnessing how information technologies are redefining the business environment. There are new approaches, new tools resulting in new strategies. Postindustrial company needs to adapt to this new environment to remain being competitive. Historically the different eras were characterized by different types of innovation. The changes were moving from individual innovator to company and from technology to business model. Information is becoming a crucial success difference maker. The amount of information company collects is growing exponentially so are the possibilities to process and interpret them. The results of information analysis are more precise and they offer more effective suggestions. However this brings a new challenge to the company because you need to pick the right information and to ignore the redundant one. All this automatically result in new strategies that can be applied.

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