Munich Personal RePEc Archive

Potreba skúmania podnikateľských stretégií v postindustriálnej ére podnikania

Zagorsek, Branislav (2010): Potreba skúmania podnikateľských stretégií v postindustriálnej ére podnikania. Published in: In Ekonomika, financie a manažment podniku IV (4. November 2010): pp. 1-9.

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Abstract

The purpose of this article is to find out if there is a necessity of doing research in business strategies due to differences between businesses in industrial and postindustrial era. Business strategies are a key factor of success. Only a company with a good strategy can beat others in hard competition. There are some rational reasons to think that the strategies used in industrial era are not sufficient enough to by appropriate to be used in postindustrial era. The idea is that the share of information technologies (IT) based companies is still growing. So is their importance. The main idea is that the Porter’s generic strategies model should be enriched with a new strategy concept. This concept would be so called perfect differentiation. That would mean that an IT based company could choose a strategy of parallel differentiation and costs leadership.

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