Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan

Shafiq, Yasir and Shafique, Imran and Din, Muhammad Saadat and Cheema, Khaliq Ur Rehman (2013): Impact of Service quality on customer satisfaction: a study of hotel industry of Faisalabad, Pakistan. Published in: International Journal of Management & Organizational Studies , Vol. 1, No. 2 (March 2013): pp. 55-59.

Abstract

The main purpose of this paper is to evaluate the hotels’ service quality through customer satisfaction. Theory tells us that if the customers are satisfied then the hotels are providing higher service quality. And also check that which dimensions of SERVPREF is need to be focused more in Pakistan. For this purpose SERVPERF tool was adopted and administrative to customers who stayed in the hotels of Faisalabad, Pakistan. The results indicates that in Pakistan among the five dimensions of SERFPERF the dimension tangible and empathy needed to be focused more.

• Item Type: MPRA Paper
• Language: English
• Keywords: Customer satisfaction, service quality SERVPERF, Faisalabad
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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