Munich Personal RePEc Archive

Odvetvová a konkurenčná analýza vo vybranom odvetví

Misunova Hudakova, Ivana (2011): Odvetvová a konkurenčná analýza vo vybranom odvetví. Published in: Economy, Finance and Management 2011. Conference proceedings , Vol. 5, (2011): pp. 1-8.

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Abstract

The turbulent environment, in which the economy currently is, makes it necessary to carry out in every sector in which the firm operates its competitive and industrial analysis. The aim of the sectoral and competitive analysis is to reveal the strategic factors which affect the overall situation in the sector and are a source of opportunities and threads for individual companies. The analysis consists in examining the main economic parameters in the sector, industry dynamics, the nature and strength of competitive forces and the positions of key competitors. The article describes the contribution of industrial and competitive analysis in the chemicals industry in relation to the theoretical knowledge which can significantly affect the progress of enterprises in the sector.

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