Munich Personal RePEc Archive

К вопросу о возможности синтеза концепции удовлетворяющего поиска и неоклассической доктрины

Malakhov, Sergey (2012): К вопросу о возможности синтеза концепции удовлетворяющего поиска и неоклассической доктрины. Published in: Economics , Vol. 2, No. 1 (2013): pp. 86-105.

This is the latest version of this item.

[img]
Preview
PDF
MPRA_paper_52485.pdf

Download (1MB) | Preview

Abstract

The paper argues that when a consumer searches for a lower price, a satisficing decision procedure equalizes marginal costs of search with its marginal benefit. The consumer can maximize the utility of his consumption-leisure choice with regard to the equality of marginal values of search. Therefore, the satisficing decision procedure results in the optimizing consumer behavior.

Available Versions of this Item

UB_LMU-Logo
MPRA is a RePEc service hosted by
the Munich University Library in Germany.