Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India

Aithal, Sreeramana and Kumar, Anil and M, Madhushree and R, Revathi (2018): Investigation of Business Strategies in Higher Education Service Model of Selected Private Universities in India. Published in: International Journal of Computational Research and Development (IJCRD) , Vol. 3, No. 1 (28 March 2018): pp. 77-100.

Abstract

Many Countries in the globe have adopted private University system as a part of their higher education offering strategy. India, being second in the number of private universities in the World, has given exactly 50 % shares to privately governed Universities (Private & Deemed to be universities together) and remaining 50% are Govt. Funded universities (Central & State Govt. together). Presently in India, there are 264 private universities spread over 22 states. Due to non-availability of any financial support from the state and central governments, private universities are trying to sustain through their only strategy of service differentiation through 21st century curriculum and industry integrated programme design. In this paper, we have studied the business strategies of some of the private universities in India which include Admission Strategies, Growth strategies, Innovative strategies, Research Strategies, Collaboration Strategies, Placement Strategies, and Technology adoption strategies to add competitive values to services provided to the stakeholders The paper also suggests some recommendations based on the observations and intuition to contribute to the business strategies to improve the performance and brand image of private universities.

• Item Type: MPRA Paper
• Language: English
• Keywords: Private universities, Business strategies, Admission strategies, Growth strategies, Research strategies, Collaboration strategies, Placement strategies, Technology adoption strategies.
• Subjects: A - General Economics and Teaching > A2 - Economic Education and Teaching of Economics > A21 - Pre-college; A - General Economics and Teaching > A2 - Economic Education and Teaching of Economics > A23 - Graduate; I - Health, Education, and Welfare > I2 - Education and Research Institutions; I - Health, Education, and Welfare > I2 - Education and Research Institutions > I23 - Higher Education ; Research Institutions; O - Economic Development, Innovation, Technological Change, and Growth > O3 - Innovation ; Research and Development ; Technological Change ; Intellectual Property Rights > O31 - Innovation and Invention: Processes and Incentives

References

[1] Aithal, P. S., Srinivas Rao, A. & Suresh Kumar, P. M. (2014). Quality in Higher Education. Srinivas Publishers, pp. 1-330. ISBN: 978-81-929306-5-7. DOI : https://doi.org/10.5281/zenodo.243415.

[2] Rogers, D. L. (2000). A paradigm shift: Technology integration for higher education in the new millennium. AACE Journal, 1(13), 19-33.

[3] Obendhain, A. M., & Johnson, W. C. (2004). Product and process innovation in service organizations: The influence of organizational culture in higher education institutions. Journal of Applied Management and Entrepreneurship, 9(3), 91.

[4] Cullen, J., Joyce, J., Hassall, T., & Broadbent, M. (2003). Quality in higher education: from monitoring to management. Quality Assurance in Education, 11(1), 5-14.

[5] Aithal, P. S. (2016). Creating Innovators through setting up organizational Vision, Mission and Core Values : a Strategic Model in Higher Education. International Journal of Management, IT and Engineering (IJMIE), 6(1), 310-324. DOI :http://doi.org/10.5281/zenodo.161147.

[6] Dodds, T. (2007). Information technology: A contributor to innovation in higher education. New Directions for Higher Education, 2007(137), 85-95.

[7] Venkatraman, S. (2007). A framework for implementing TQM in higher education programs. Quality assurance in education, 15(1), 92-112.

[8] Hazelkorn, E. (2015). Rankings and the reshaping of higher education: The battle for world-class excellence. Springer.

[9] Shailashri, V. T. & Surekha Shenoy (2017). Indian Education - Global Relevance. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(2), 93-102. DOI: http://dx.doi.org/10.5281/zenodo.1133687.

[10] Hornsby, D. J., & Osman, R. (2014). Massification in higher education: large classes and student learning. Higher Education, 67(6), 711-719.

[11] Mäkimattila, M., Junell, T., & Rantala, T. (2015). Developing collaboration structures for university-industry interaction and innovations. European Journal of Innovation Management, 18(4), 451-470.

[12] Amaral, L. P., Martins, N., & Gouveia, J. B. (2015). Quest for a sustainable university: A review. International Journal of Sustainability in Higher Education, 16(2), 155-172.

[13] Aithal, P. S. & Shubhrajyotsna Aithal, (2016). Impact of On-line Education on Higher Education System. International Journal of Engineering Research and Modern Education (IJERME),1(1), 225-235. DOI :http://doi.org/10.5281/zenodo.161113.

[14] Aithal, P. S., Srinivas Rao, A. & Suresh Kumar, P.M. (2015). How Innovations and Best Practices can Transform Higher Education Institutions : A case study of SIMS. International Journal of Management (IJM), 6(2), 83 – 98.DOI: http://doi.org/10.5281/zenodo.61594.

[15] Aithal, P. S., & P. M. Suresh Kumar, (2016). Maintaining Teacher Quality in Higher Education Institutions, International Journal of Current Research and Modern Education (IJCRME), 1(1), 701-711.DOI :http://doi.org/10.5281/zenodo.160946.

[16] https://www.timeshighereducation.com/world-university-rankings/2017/world-ranking#

[17] Umbach, P. D. (2004). Web surveys: Best practices. New directions for institutional research, 2004(121), 23-38.

[18] https://en.wikipedia.org/wiki/Private_university retrieved on 10/12/2017.

[19] Bagla, P. (1995). India proposes private universities. Science, 270(5237), 730-731.

[20] Aithal, P. S. & Suresh Kumar, P. M. (2016). Opportunities and Challenges for Private Universities in India. International Journal of Management, IT and Engineering (IJMIE), 6(1), 88-113. DOI :http://doi.org/10.5281/zenodo.161157.

[21] Ranjan, R. (2014). Private Universities in India and Quality of Education. International Journal of Humanities Social Sciences and Education (IJHSSE), 1, 140-144.

[22] Altbach, P. G. (1999). Private higher education: Themes and variations in comparative perspective. Prospects, 29(3), 310-323.

[23] Ajadi, T. O. (2010). Private universities in Nigeria–the challenges ahead. American journal of scientific research, 7, 15-24.

[24] Obasi, I. N. (2007). Analysis of the emergence and development of private universities in Nigeria (1999-2006). Journal of Higher Education in Africa, 5(2 & 03), 39-66.

[25] Haihua, H. (2009). Development of Indian Private Colleges and Its Inspiration for Chinese Private Universities [J]. Private Education Research, 9, 015.

[26] Kumar, G. N. (2008). Role for private universities in developing higher education in India. Current Science, 95(8), 1003-1003.

[27] Angom, S. (2015). Private Higher Education in India: A Study of Two Private Universities. Higher Education for the future, 2(1), 92-111.

[28] Levy, D. C. (2006). The unanticipated explosion: Private higher education’s global surge. Comparative education review, 50(2), 217-240.

[29] Reddy, J. M., & Sujit, K. S. (2004). Higher education: The role of private universities in India. The IUP Journal of Public Finance, 2(4), 70-77.

[30] Powar, K. B. (2015). India’s Private Universities: Solutions or Problems?. International Higher Education, (81), 10-12.

[31] Ashraf, M. A., Osman, A. Z. R., & Ratan, S. R. A. (2016). Determinants of quality education in private universities from student perspectives: a case study in Bangladesh. Quality Assurance in Education, 24(1), 123-138.

[32] Pawan, A. (2015). A new direction for private higher education in India. International Higher Education, (58), 12-13.

[33] Bagla, P. (1995). India proposes private universities. Science, 270(5237), 730-731.

[34] Ochwa-Echel, J. R. (2016). Private Universities in Uganda: Issues and Challenges. International Journal of Education and Social Science, 3(3), 7-18.

[35] Ahmed Zebal, M., & Goodwin, D. R. (2012). Market orientation and performance in private universities. Marketing Intelligence & Planning, 30(3), 339-357.

[36] Buckland, R. (2009). Private and public sector models for strategies in universities. British Journal of Management, 20(4), 524-536.

[37] Banya, K. (2001). Are private universities the solution to the higher education crisis in sub-Saharan Africa? Higher Education Policy, 14(2), 161-174.

[38] Hegde, D. (2005). Public and private universities: unequal sources of regional innovation?. Economic Development Quarterly, 19(4), 373-386.

[39] Erinosho, O. A. (2007). The quality of Nigeria’s private universities. The National Scholar, 5(7), 4-10.

[40] Othman, R., & Othman, R. (2014). Higher education institutions and social performance: Evidence from public and private universities. International Journal of Business and Society, 15(1), 1.

[41] Marginson, S. (2007). The public/private divide in higher education: A global revision. Higher Education, 53(3), 307-333.

[42] Hossain, M. A., Hossain, M. A., Hossain, M. M., Hossain, M. M., Chowdhury, T. H., & Chowdhury, T. H. (2018). Understanding the success of private universities: An empirical investigation from graduates’ perspective. International Journal of Quality & Reliability Management, 35(1), 145-162.

[43] Poturak, M. (2014). Private universities service quality and students satisfaction. Global Business and Economics Research Journal, 3(2), 33-49.

[44] Suresh Kumar, P. M. (2017). Capacity Building for Quality Enhancement in Higher Education. International Journal of Management, Technology and Social Sciences (IJMTS), 2(2), 84-92. DOI: http://dx.doi.org/10.5281/zenodo.1042112.

[45] Reshma & Aithal, P. S. (2015). Quality Enhancement in Office Management of Higher Education Institutions through Innovations & Best Practices. International Research Journal of Business & Management, 8(5), 16 – 27. DOI: http://doi.org/10.5281/zenodo.61638.

[46] Aithal, P. S., Srinivas Rao, A & Suresh Kumar, P. M. (2015). Quality Enhancement in Higher Education Institutions : A case study of SIMS. International Journal of Multidisciplinary Research and Development, 2(5), 18-31. DOI: http://doi.org/10.5281/zenodo.266940.

[47] Aithal, P. S., (2015). How an Effective Leadership and Governance Supports to Achieve Institutional Vision, Mission, and Objectives. International Journal of Multidisciplinary Research and Development, 2(5), 154-161. DOI: http://doi.org/10.5281/zenodo.266788.

[48] Aithal, P. S., (2015). Internal Quality Assurance Cell and its Contribution to Quality Improvement in Higher Education Institutions : A Case of SIMS. GE International Journal of Management Research (IJMR), 3(5), 70-83. DOI: http://doi.org/10.5281/zenodo.266808.

[49] Aithal, P. S., (2015). Development and Deployment in Higher Education Institutions. Elixir International Journal, 84, 33594 – 33597. DOI: http://doi.org/10.5281/zenodo.266779.

[50] Aithal, P. S., and P. Harischandra, (2015). Quality Enhancement in Higher Education Institutions through Best Practices in Library: A Case of SIMS. International Journal of Management, IT and Engineering (IJMIE), 5(7), 489-505. DOI: http://doi.org/10.5281/zenodo.268518.

[51] Sridhar Acharya, P. & Aithal, P. S., (2017). Transformation of Knowledge in Teaching Learning Environment Adoption of Innovative Methodology in Teaching Software Engineering. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(2), 22-28. DOI: http://dx.doi.org/10.5281/zenodo.846649.

[52] Aithal, P. S. Shailashree, V. T. & Suresh Kumar, P. M. (2016). ABCD analysis of Stage Model in Higher Education. International Journal of Management, IT and Engineering (IJMIE), 6(1), 11-24. DOI :http://doi.org/10.5281/zenodo.154233.

[53] Aithal, P. S. & Priti Jeevan, (2016). Strategic Rethinking of Management Education : Green MBA Model. International Journal of Management, IT and Engineering (IJMIE), 6(1), 55-73. DOI :http://doi.org/10.5281/zenodo.154278.

[54] Aithal, P. S. & Jeevan Pinto, (2016). Innovations in Higher Education - A new model implemented in MCA degree programme of Srinivas University. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 275-289. DOI :http://doi.org/10.5281/zenodo.161107.

[55] Aithal, P. S. & Suresh Kumar, P.M. (2016). Analysis of Choice Based Credit System in Higher Education. International Journal of Engineering Research and Modern Education (IJERME), 1(1), 278-284. DOI :http://doi.org/10.5281/zenodo.161046.

[56] Aithal, P. S., & Suresh Kumar, P. M. (2016). Teaching - Learning Process in Higher Education Institutions. International Journal of Multidisciplinary Research and Modern Education (IJMRME), 2(1), 662-676. DOI :http://doi.org/10.5281/zenodo.160956.

[57] Aithal, P. S., and Suresh Kumar. P. M. (2016). Student performance and Learning Outcomes in Higher Education Institutions. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 674 – 684. DOI :http://doi.org/10.5281/zenodo.160944.

[58] Aithal, P. S. & Suresh Kumar, P. M. (2015). Enhancement of Graduate attributes in Higher Education Institutions through Stage Models. IMPACT: International Journal of Research in Business Management, 3(3), 121 – 130. DOI :http://doi.org/10.5281/zenodo.61640.

[59] Pradeep M. D, and Aithal, P. S., (2015). Learning through Team Centric Exercise & Key Point Pedagogy - An effective Learning Model for Slow Learners in Higher Education Training. International Journal of Multidisciplinary Research & Development, 2(9), 265-270. DOI: http://doi.org/10.5281/zenodo.267765.

[60] Aithal, P. S. (2017). Comparison of Research Output and Fee Charging Strategies of Some Top Global & Indian Business Schools. International Journal of Case Studies in Business, IT and Education (IJCSBE),1(1), 53-66. DOI: http://dx.doi.org/10.5281/zenodo.584117.

[61] Aithal, P. S. & Suresh Kumar, P. M. (2017). Challenges and Opportunities for Research & Publications in Higher Education. International Journal of Scientific Research and Modern Education (IJSRME), 2(1), 42-49. DOI: http://dx.doi.org/10.5281/ZENODO.400619.

[62] Aithal, P. S. (2016). Study of Annual Research Productivity in Indian Top Business Schools. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 402-414. DOI :http://doi.org/10.5281/zenodo.161041.

[63] Aithal, P. S. (2016). How to Increase Research Productivity in Higher Educational Institutions –SIMS Model, International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 447-458. DOI :http://doi.org/10.5281/zenodo.161037.

[64] Aithal, P. S. (2016). Study of Research Productivity in World Top Business Schools, International Journal of Engineering Research and Modern Education (IJERME), 1(1), 629-644, DOI : http://doi.org/10.5281/zenodo.160969.

[65] Aithal, P. S. & Suresh Kumar, P. M., (2016). ABC Model of Research Productivity and Higher Educational Institutional Ranking. International Journal of Education and Management Engineering (IJEME), 6(6), 74-84, DOI :http://doi.org/10.5815/ijeme.2016.06.08.

[66] Aithal, P. S., Shailashree, V. T. & Suresh Kumar, P.M. (2016). The Study of New National Institutional Ranking System using ABCD Framework. International Journal of Current Research and Modern Education (IJCRME), 1(1), 389 – 402. DOI :http://doi.org/10.5281/zenodo.161077.

[67] Aithal, P. S. & Suresh Kumar P. M. (2017). Interconnecting Theory A and ABC Model of Organizational Performance.International Journal of Management, Technology and Social Sciences (IJMTS), Srinivas Publishers, 1(1), 1-13. DOI: http://dx.doi.org/10.5281/zenodo.268598.

[68] Aithal, P. S. (2017). Comparative Study of Various Research Indices used to measure quality of Research Publications. International Journal of Applied and Advanced Scientific Research (IJAASR), 2(1), 81-89. DOI :http://doi.org/10.5281/zenodo.569763.

[69] Aithal, P. S., Madhushree, Revathi, R. (2017). Comparison of Private Universities in India based on NIRF Ranking and Fee Charging Strategies. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(2), 72-85. DOI: http://dx.doi.org/10.5281/zenodo.1098373.

[70] Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1(2), 12-17.

[71] Han Kim W., Renee Mauborgne, (2006). Blue Ocean Strategy, pp. 29 - 32.

[72] Hou, Shengtian (2007) Green ocean strategy: Obtaining sustainable competitive advantage, Beijing: Tsinghua University Press, pp. 183-197.

[73] Aithal P. S., Suresh Kumar P. M., (2015). Black Ocean Strategy - A Probe into a New type of Strategy used for Organizational Success. GE International Journal of Management Research, 3(8), 45 - 65. DOI : http://doi.org/10.5281/zenodo.163423.

[74] Aithal, P. S., Shailashree V. T., & P.M. Suresh Kumar, (2015). Application of ABCD Analysis Model for Black Ocean Strategy. International Journal of Applied Research (IJAR), 1(10), 331 - 337, DOI : http://doi.org/10.5281/zenodo.163424.

[75] Aithal, P. S. & Acharya, R. K. (2016). Strategic Management Models & Indian Epics, International Journal of Management Sciences and Business Research (IJMSBR), 5(4), 180-188. DOI :http://doi.org/10.5281/zenodo.161093.

[76] Aithal, P. S. (2016). The concept of Ideal Strategy & its realization using White Ocean Mixed Strategy, International Journal of Management Sciences and Business Research (IJMSBR), 5(4), 171-179. DOI :http://doi.org/10.5281/zenodo.161108.

[77] Architha Aithal, & Aithal, P. S. (2017). Task Shifting – An Alternative Survival Strategy for Health-care Organizations. International Journal of Scientific Research and Modern Education (IJSRME), 2(2), 34-48. DOI :http://doi.org/10.5281/zenodo.995627.

[78] Srinivas Rao A., Suresh Kumar, & Aithal, P. S., (2015). Strategic Planning in Higher Education Institutions : A Case Study of SIMS - VISION 2025. International Journal of Educational Science and Research; 5(2), 29-42. DOI: http://doi.org/10.5281/zenodo.61589.

[79] Aithal, P. S., Srinivas Rao, A. & Suresh Kumar, P.M. (2015). How Innovations and Best Practices can Transform Higher Education Institutions : A case study of SIMS. International Journal of Management (IJM), 6(2), 83 - 98, DOI: http://doi.org/10.5281/zenodo.61594.

[80] Aithal, P. S., & Shubhrajyotsna Aithal, (2015). An Innovative Education Model to realize Ideal Education System. International Journal of Scientific Research and Management (IJSRM), 3(3), 2464 – 2469. DOI: http://doi.org/10.5281/zenodo.61654.

[81] Aithal, P. S., A. Srinivas Rao, & P.M. Suresh Kumar, (2015). Quality Enhancement in Higher Education Institutions : A case study of SIMS. International Journal of Multidisciplinary Research and Development, 2(5), 18-31. DOI: http://doi.org/10.5281/zenodo.266940.

[82] Aithal, P. S., (2015). How an Effective Leadership and Governance Supports to Achieve Institutional Vision, Mission, and Objectives. International Journal of Multidisciplinary Research and Development, 2(5), 154-161. DOI: http://doi.org/10.5281/zenodo.266788.

[83] Aithal, P. S., (2015). Internal Quality Assurance Cell and its Contribution to Quality Improvement in Higher Education Institutions : A Case of SIMS. GE International Journal of Management Research (IJMR), 3(5), 70-83. DOI: http://doi.org/10.5281/zenodo.266808.

[84] Aithal, P. S., (2015). Development and Deployment in Higher Education Institutions. Elixir International Journal, 84, 33594 - 33597, DOI: http://doi.org/10.5281/zenodo.266779.

[85] Licyamma, I. C. (2017). Summum Bonum of Higher Education and its Ever Expanding Horizon. International Journal of Case Studies in Business, IT and Education (IJCSBE), 1(1), 35-45. DOI: http://doi.org/10.5281/zenodo.582287.

[86] Aithal, P. S., (2015). Strategies to be adopted in Higher Education Institutions to Enhance Admission Demand. International Journal of Extensive Research, 5, 9-25. DOI: http://doi.org/10.5281/zenodo.268530.

[87] Aithal, P. S., (2015). Faculty Empowerment Strategies in Higher Education Institutions. International Journal of Management, IT and Engineering (IJMIE), 5(7), 108-115. DOI: http://doi.org/10.5281/zenodo.266967.

[88] Aithal, P. S., (2015). MBA++ as a Unique & Successful Model in Integrated Development of Business Executives.International Journal of Management, IT and Engineering (IJMIE), 5(7), 124-133. DOI: http://doi.org/10.5281/zenodo.266987.

[89] Aithal, P. S., and P. M. Suresh Kumar, (2015). Applying SWOC Analysis to an Institution of Higher Education. International Journal of Management, IT and Engineering (IJMIE), 5(7), 231-247. DOI :http://doi.org/10.5281/zenodo.163425.

[90] Institutional Aithal, P. S., Suresh Kumar, P. M. and Deekshitha, (2015). Societal Expectation and Accountability in Higher Education. International Journal of Management, IT and Engineering (IJMIE), 5(7), 361-373. DOI :http://doi.org/10.5281/zenodo.267021.

[91] Paul P.K., Bhuimali A., Aithal P.S., (2018). Business Information Sciences emphasizing Digital Marketing as an emerging field of Business & IT: A Study of Indian Private Universities. IRA International Journal of Management & Social Sciences, 10(2), 63-73. DOI: http://dx.doi.org/10.21013/jmss.v10.n2.p1.

[92] Aithal, P. S., (2015). Strategies to be adopted in Higher Education Institutions to Enhance Admission Demand. International Journal of Extensive Research, 5, 9-25. DOI: http://doi.org/10.5281/zenodo.268530.

[93] Aithal, P. S., & Suresh Kumar, P. M. (2016). Catering Student Enrollment and Retaining Diversity in Higher Education Institutions. International Journal of Engineering Research and Modern Education (IJERME), 1(1), 565 - 577. DOI :http://doi.org/10.5281/zenodo.160939.

[94] Shah, M., Sid Nair, C., & Bennett, L. (2013). Factors influencing student choice to study at private higher education institutions. Quality Assurance in Education, 21(4), 402-416.

[95] Aithal, P. S., & Suresh Kumar, P. M. (2016). Catering Student Enrollment and Retaining Diversity in Higher Education Institutions. International Journal of Engineering Research and Modern Education (IJERME), 1(1), 565 - 577. DOI :http://doi.org/10.5281/zenodo.160939.

[96] Aithal, P. S. and Sonia D. N. (2016). Hitting Two Birds with One Stone : Srinivas University B.Com. Model in Corporate Auditing, International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 853-869. DOI :http://doi.org/10.5281/zenodo.154602.

[97] Aithal, P. S., and P. M. Suresh Kumar, (2015). Applying SWOC Analysis to an Institution of Higher Education. International Journal of Management, IT and Engineering (IJMIE), 5, (7), 231-247. DOI :http://doi.org/10.5281/zenodo.163425.

[98] Aithal, P. S., Suresh Kumar, P. M. and Deekshitha, (2015). Societal Expectation and Institutional Accountability In Higher Education. International Journal of Management, IT and Engineering (IJMIE), 5(7), 361-373, DOI :http://doi.org/10.5281/zenodo.267021.

[99] Aithal, P. S. & Suresh Kumar, P. M. (2016). Student Evaluation and Reforms in Higher Education Institutions, International Journal of Multidisciplinary Research and Modern Education (IJMRME), 2(1), 652-661, DOI : http://doi.org/10.5281/zenodo.160932.

[100] Prithi Rao, and Aithal, P. S. (2016). Green Education Concepts & Strategies in Higher Education Model, International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 793-802. DOI :http://doi.org/10.5281/zenodo.160877.

[101] Aithal, P. S. & Suresh Kumar, P. M. (2015). Enhancement of Graduate attributes in Higher Education Institutions through Stage Models. IMPACT: International Journal of Research in Business Management, 3(3), 121 – 130. DOI :http://doi.org/10.5281/zenodo.61640.

[102] Aithal, P. S., (2015). Faculty Empowerment Strategies in Higher Education Institutions.International Journal of Management, IT and Engineering (IJMIE), 5(7), 108-115, DOI: http://doi.org/10.5281/zenodo.266967.

[103] Narula, A. V. & Aithal, P. S. (2017). Employability Skill traits Management Quotient [ESMQ] - A Conceptual Model Proposal. International Journal of Applied Engineering and Management Letters (IJAEML), 2(1), 1-30. DOI: http://dx.doi.org/10.5281/zenodo.1156138.

[104] Aithal, P. S., Suresh Kumar, P. M., and Pavithra Kumari, (2015). Methods and Approaches for Employability Skill Generation in Higher Educational Institutions. International Journal of Management, IT and Engineering (IJMIE), 5(7), 390-410. DOI: http://doi.org/10.5281/zenodo.267044.

[105] Pradeep M. D. & Ravindra B. K. (2017). Review on the Gender Sensitive Women Education- Legal Revolution in Higher Education. International Journal of Management, Technology and Social Sciences (IJMTS), 2(1), 53-65. DOI:http://dx.doi.org/10.5281/zenodo.821378,

[106] Suresh Kumar, P. M. (2016).Adoption of Technology and Augmentation of Resources for Teaching-Learning in Higher Education. International Journal of Management, Technology and Social Sciences (IJMTS), 1(1), 93-98. DOI : https://doi.org/10.5281/zenodo.800707.

[107] Suresh Kumar, P. M. (2017).Academic Audit and Quality Assurance in Higher Education. International Journal of Management, Technology and Social Sciences (IJMTS), 2(2), 61-68. DOI: http://dx.doi.org/10.5281/zenodo.1038496

[108] Aithal, P. S. & Suresh Kumar, P. M. (2016). Student Evaluation and Reforms in Higher Education Institutions. International Journal of Multidisciplinary Research and Modern Education (IJMRME), 2(1), 652-661. DOI :http://doi.org/10.5281/zenodo.160932.

[109] Aithal, P. S. (2016).Student Centric Curriculum Design and Implementation – Challenges & Opportunities in Business Management & IT Education. IRA International Journal of Education and Multidisciplinary Studies, 4(3), 423-437. DOI :http://dx.doi.org/10.21013/jems.v4.n3.p9.

[110] Shubrajyotsna Aithal & Aithal, P. S., (2016). Student Centric Learning Through Planned Hardwork - An Innovative Model. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 886-898. DOI: http://doi.org/10.5281/zenodo.61830.

[111] Aithal, P. S. & Shubhrajyotsna Aithal (2016). Ekalavya Model of Higher Education – an Innovation of IBM’s Big Data University. International Journal of Current Research and Modern Education (IJCRME), 1(2), 190-205. DOI: http://dx.doi.org/10.5281/ZENODO.198704.

[112] Srinivas Rao, A., Suresh Kumar, P. M. & Aithal, P. S., (2015). Strategic Planning in Higher Education Institutions : A Case Study of SIMS - VISION 2025. International Journal of Educational Science and Research, 5(2), 29-42. DOI: http://doi.org/10.5281/zenodo.61589.

[113] Aithal, P. S., (2015).Teaching through Entry Test & Summarization - An Effective Classroom Teaching Model in Higher Education Training. International Journal of Scientific Research and Education, 3(3), 3022 – 3027. DOI :http://doi.org/10.5281/zenodo.61637.

[114] Aithal, P. S. & Suresh Kumar, P. M. (2017).Challenges and Opportunities for Research & Publications in Higher Education. International Journal of Scientific Research and Modern Education (IJSRME), 2(1), 42-49. DOI: http://dx.doi.org/10.5281/ZENODO.400619.

[115] Aithal, P. S. (2016). How to Increase Research Productivity in Higher Educational Institutions –SIMS Model. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 447-458. DOI :http://doi.org/10.5281/zenodo.161037.

[116] Aithal, P. S. (2016). Research Performance Analysis of Some Indian Top Business Schools Using ABC Model. International Journal of Computational Research and Development, 1(1), 70-83, DOI :http://doi.org/10.5281/zenodo.163532.

[117] Aithal, P. S., (2016). Inspiring through Self-Contribution – An Analysis of How Active the Indian Top Business School Directors in Research & Publications. International Journal of Engineering Research and Modern Education (IJERME), 1(2), 137 – 154. DOI: http://dx.doi.org/10.5281/ZENODO.164690.

[118] Aithal, P. S., (2016). Excellence in Individual Research & Publications : Examining the Active Role of Role models (Deans) of World Top Business Schools. International Journal of Engineering Research and Modern Education (IJERME), 1(2), 179-199. DOI: http://dx.doi.org/10.5281/ZENODO.192881.

[119] Aithal, P. S. & Suresh Kumar, P. M. (2016). Application of Theory A on ABC Model to enhance Organizational Research Productivity in Higher Education. International Journal of Advanced Trends in Engineering and Technology (IJATET), 1(1), 142-150. DOI :http://doi.org/10.5281/zenodo.240646.

[120] Paul, P. K., Aithal, P. S., Bhuimali, A. & Kumar K. (2017). Emerging Degrees and Collaboration: The Context of Engineering Sciences in Computing & IT—An Analysis for enhanced policy formulation in India. International Journal on Recent Researches In Science, Engineering & Technology, 5(12), 13-27. DOI :http://doi.org/10.5281/zenodo.1146697.

[121] Paul, P. K., Aithal, P. S., Bhuimali A., & Rajesh R. (2017). Bachelors Degree in Computing and allied fields in India Emphasizing Private Universities—A Study of Science Platform (BCA & BSc). International Journal on Recent Researches In Science, Engineering & Technology, 5(12), 1-12. DOI :http://doi.org/10.5281/zenodo.1146700.

[122] Architha Aithal, and Aithal, P. S. (2018). How and Why Wharton Business School became World Topper – A Case Study on Organizational Quest for Excellence of First US Business School. International Journal of Application or Innovation in Engineering & Management (IJAIEM), 7(1), 15-42. DOI : http://doi.org/10.5281/zenodo.1164718.

[123] Feldman, M., Feller, I., Bercovitz, J., & Burton, R. (2002). Equity and the technology transfer strategies of American research universities. Management Science, 48(1), 105-121.

[124] Varun Shenoy, and Aithal, P. S., (2016). Changing Approaches in Campus Placements - A new futuristic Model, International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 766–776, DOI :http://doi.org/10.5281/zenodo.160966.

[125] Varun Shenoy and Aithal P. S., (2016). Green Placement – An Innovative Concept & Strategy in Campus Placement Model, IRA- International Journal of Technology & Engineering, 4(3), 151-163. DOI :http://dx.doi.org/10.21013/jte.v4.n3.p3.

[126] Varun Shenoy, & Aithal P. S., (2016). ABCD Analysis of On-line Campus Placement Model, \IRA-International Journal of Management & Social Sciences, 5(2), 227-244. DOI: http://dx.doi.org/10.21013/jmss.v5.n2.p3.

[127] Varun Shenoy & Aithal, P. S. (2017). Placement Strategies of Top Ranked Indian Management Institutions. International Journal of Scientific Research and Modern Education (IJSRME), 2(1), 59-67. DOI: http://dx.doi.org/10.5281/ZENODO.438150.

[128] Varun Shenoy & Aithal, P. S., (2017). Placement Strategies of World's Top Business Schools. International Journal of Management, Technology, and Social Sciences (IJMTS), 2(1), 6-17. DOI: http://dx.doi.org/10.5281/zenodo.810144.

[129] Varun Shenoy & Aithal, P. S., (2017). A New IEDRA Model for Student Placement Realization. International Journal of Management, Technology, and Social Sciences (IJMTS), 2(2), 20-27. DOI: http://dx.doi.org/10.5281/zenodo.835611.

[130] Varun Shenoy & Aithal, P. S., (2017). A New Box Framework for E-Campus Interview Training. International Journal of Applied Engineering and Management Letters (IJAEML), 1(2), 17-26. DOI: http://dx.doi.org/10.5281/zenodo.887923.

[131] Altbach, P. G. (2004). Higher education crosses borders: Can the United States remain the top destination for foreign students?. Change: the magazine of higher learning, 36(2), 18-25.

[132] Altbach, P. G., & Knight, J. (2007). The internationalization of higher education: Motivations and realities. Journal of studies in international education, 11(3-4), 290-305.

[133] Gopinathan, S. L. M. H., & Lee, M. H. (2011). Challenging and co-opting globalisation: Singapore's strategies in higher education. Journal of Higher Education Policy and Management, 33(3), 287-299.

[134] Krishna Prasad, K & Aithal, P. S. (2017). A Study on Online Education Model using Location Based Adaptive Mobile Learning. International Journal of Applied Engineering & Management Letters, 1(1), 36-44. DOI: http://dx.doi.org/10.5281/zenodo.820457.

[135] Paul P. K., Aithal P. S., Bhuimali A. (2017). Computing & Information Related Degrees worldwide & India—An Analytical Policy Research. Educational Quest: An Int. J. of Education and Applied Social Science: 8(3), 657-666, DOI :http://dx.doi.org/10.5281/zenodo.1064050.

[136] Paul, P. K., Bhuimali, A., & Aithal, P. S., (2017). Indian Higher Education: With Slant to Information Technology— A Fundamental Overview. International Journal on Recent Researches In Science, Engineering & Technology, 5(11), 31-50. DOI :http://dx.doi.org/10.5281/zenodo.1090185.

[137] Paul P. K., Bhuimali, A., Aithal, P. S., Rajesh R. (2017). Information Science and Technology (IST): The nature and view from the Domain of Computing, Humanities, Management and Engineering—A conceptual Techno-Educational Study. Scientific Review, 3(9), 77-82. DOI: http://dx.doi.org/10.5281/zenodo.1134203.

[138] Paul, P. K., Aithal, P. S., Bhuimali, A. (2017). Computing & Allied Engineering Domain in India with reference to Private Universities: A Case Study of Bachelors Programs. International Journal on Recent Researches In Science, Engineering & Technology, 5(11), 51-63. DOI : http://dx.doi.org/10.5281/zenodo.1089937.

[139] Paul, P. K., Aithal, P. S., Bhuimali A. (2017). MCA (Information Science and Management) : The Next Generation Interdisciplinary specialization for Social, Business, Health & Mathematical Sciences—A Step for promoting Digital Humanities. International Journal of Scientific Research in Mathematical and Statistical Sciences, 4(5), 27-32. DOI :http://dx.doi.org/10.5281/zenodo.1066246.

[140] Paul, P. K., Aithal, P. S., (2017). Bio-Informatics in private universities in India: An Emerging Study on promotion of Biological Information Sciences. International Journal of Bioinformatics and Biological Sciences. 5(1), 1-7. DOI :http://dx.doi.org/10.5281/zenodo.1130818.

[141] Arkorful, V., & Abaidoo, N. (2015). The role of e-learning, advantages and disadvantages of its adoption in higher education. International Journal of Instructional Technology and Distance Learning, 12(1), 29-42.

[142] Kirkwood, A., & Price, L. (2014). Technology-enhanced learning and teaching in higher education: what is ‘enhanced’ and how do we know? A critical literature review. Learning, media and technology, 39(1), 6-36.

[143] Alharbi, S., & Drew, S. (2014). Using the technology acceptance model in understanding academics, behavioural intention to use learning management systems. International Journal of Advanced Computer Science and Applications, 5(1), 143-155.

[144] Bayne, S. (2015). What's the matter with ‘technology-enhanced learning?. Learning, Media and Technology, 40(1), 5-20.

[145] Daniel, J. S. (1996). Mega-universities and knowledge media: Technology strategies for higher education. Psychology Press.

[146] Rogers, P. L. (2000). Barriers to adopting emerging technologies in education. Journal of educational computing research, 22(4), 455-472.

[147] Selwyn, N. (2007). The use of computer technology in university teaching and learning: a critical perspective. Journal of computer assisted learning, 23(2), 83-94.

[148] Cookson, P. S. (2000). Implications of Internet technologies for higher education: North American perspectives. Open Learning, 15(1), 71-80.

[149] Aithal, P. S. & Shubhrajyotsna Aithal, (2016). Impact of On-line Education on Higher Education System, International Journal of Engineering Research and Modern Education (IJERME). 1(1), 225-235, DOI : http://doi.org/10.5281/zenodo.161113.

[150] Suresh Kumar, P.M. & Aithal, P. S. (2016). Working from Home - A Transition in the concept of Workplace. International Journal of Current Research and Modern Education (IJCRME), 1(1), 244-249. DOI :http://doi.org/10.5281/zenodo.161110.

[151] Harischandra P., Shylesh S, Aithal, P. S. (2016). Information Technology Innovations in Library Management: A Case of SIMS, International Journal of Current Research and Modern Education (IJCRME), 1(1), 657-676, DOI : http://doi.org/10.5281/zenodo.160959.

[152] Aithal, P. S. (2016). Smart Library Model for Future Generations. International Journal of Engineering Research and Modern Education (IJERME), 1(1), 693-703. DOI :http://doi.org/10.5281/zenodo.160904.

[153] Prithi Rao, and Aithal, P. S. (2016). Green Education Concepts & Strategies in Higher Education Model. International Journal of Scientific Research and Modern Education (IJSRME), 1(1), 793-802. DOI :http://doi.org/10.5281/zenodo.160877.

[154] Reshma & Aithal, P. S. (2015). Quality Enhancement in Office Management of Higher Education Institutions through Innovations & Best Practices. International Research Journal of Business & Management, 8(5), 16 – 27. DOI: http://doi.org/10.5281/zenodo.61638.

[155] Krishna Prasad & Aithal, P. S. (2017). A Study on Online Education Model using Location Based Adaptive Mobile Learning. International Journal of Applied Engineering and Management Letters (IJAEML), 1(1), 36-44. DOI: http://dx.doi.org/10.5281/zenodo.820457.

[156] Aithal, P. S., & Shubhrajyotsna Aithal, (2015). An Innovative Education Model to realize Ideal Education System. International Journal of Scientific Research and Management (IJSRM), 3(3), 2464 – 2469. DOI: http://doi.org/10.5281/zenodo.61654.

[157] Sridhar Acharya, P. & Aithal, P. S. (2016). Environmental Consciousness in Higher Educational Institutions : A case of SIMS, International Journal of Current Research and Modern Education (IJCRME), 1(1), 273-284. DOI :http://doi.org/10.5281/zenodo.161083.

[158] Aithal, P. S. & Shubhrajyotsna Aithal (2016). Ekalavya Model of Higher Education – an Innovation of IBM’s Big Data University. International Journal of Current Research and Modern Education (IJCRME), 1(2), 190-205. DOI: http://dx.doi.org/10.5281/ZENODO.198704.