Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions

Chatzigeorgiou, Chryssoula and Simeli, Ioanna (2017): Perception of service quality in agrotourism accommodations: Impact on guest loyalty and re-visit intentions. Published in: Journal of Tourism, Heritage & Services Marketing , Vol. 1, No. 3 (27 March 2017): pp. 33-41.

Abstract

This study presents the development of a conceptual economic model that demonstrates the dynamic nature of the relationship between service quality and guest satisfaction in the agrotourism accommodation sector, based on theories derived from social psychology and previous research in the marketing, management, and services literature. The model was tested using sample data from guests of four different agrotourism firms, and was modified because of empirical results. The final model improves understanding of the relationship between service quality and guest satisfaction because these constructs were examined from the process perspective of an agrotourism accommodation experience; it portrays service quality and satisfaction in the context of a complete system.

• Item Type: MPRA Paper
• Language: English
• Keywords: Agrotourism marketing; guest satisfaction; service quality; re-visit intentions
• Subjects: L - Industrial Organization > L8 - Industry Studies: Services > L83 - Sports ; Gambling ; Restaurants ; Recreation ; Tourism; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising > M31 - Marketing

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