Munich Personal RePEc Archive

Innovation in Croatian Organizations as a Tool for Improvement of National Competitiveness

Pureta, Igor and Pureta, Tanja (2017): Innovation in Croatian Organizations as a Tool for Improvement of National Competitiveness. Published in: PILC 2017: Creative Leadership , Vol. 6, (March 2017): pp. 51-60.

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Abstract

It is in the interest of companies and the overall economy to create favorable conditions for the implementation of innovation activities. For an organization to operate successfully and survive in the modern market, characterized by rapid changes, it is important to continually examine all aspects of business, constantly innovate them, and successfully adapt to new requirements. As the success and innovation of the organization depends on successful and innovative employees, the aim of this study was to determine the extent to which innovation has become implemented in Croatian organizations, how employees feel involved in innovative thinking about business, how much they care about it, and what the key factors are that promote or hinder the development of an innovative climate. The purpose of this study was to understand current business practices and attitudes of employees at different management levels, to understand innovation in the organizations that they work, and to devise various measures for improvement which are in line with modern scientific theories and can be used to encourage Croatian national competitiveness.

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