Munich Personal RePEc Archive

Economical and Societal Benefits of Tourism (A Case Study of Bomborat Chital)

Azam, Amir and Maqsood, Shafiq Ahmad and Ahmad, Junaid and Din, Muhammad Azhar Ud (2018): Economical and Societal Benefits of Tourism (A Case Study of Bomborat Chital).

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Tourism is the totality of the relationship and phenomenon arising from travel and stay of strangers, provided the stay does not imply the establishment of a permanent residence and is not connected with a remunerated activity. The current study made an attempt to find out the socio economic impact of tourism on the local community of district Chitral by taking Bomburet as case study area. By taking sample of 60 respondents from a total population of 1500, a well prepared questioners were used as data collection tool with basic descriptive frequency distribution, cross tabulation and interpretation of the findings as statistics tool the findings of the study indicates that tourism play a key role in both socio-economic sector. The demand for local Fresh fruits, Dry Fruit, Hotelling, Transport and Handy Crafts made from the local persons are increasing. 68% of the respondent agreed that tourism play a vital role in the economic development of Chitral supporting their arguments they favored that it directly leads to increase of household income, improve infrastructure, helps in growth of hotel business, increase the capability of acquiring knowledge related to tourism and hotel management. Promotion of public goods provision, improvement in the SME’s of local communities and provision of better security with flourishing greenery in dry mountainous tracts can increase the tourism significantly in the region.

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