Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council

Negedu, Godwin and Isik, Abdurrahman (2020): Importance of WhatsApp And Facebook Advertisement on small Business startups in Nigeria: A Case Study of Abuja Municipal Area Council.

Abstract

The purpose of this paper is to examine the importance of WhatsApp and Facebook advertisement on small business startups in Nigeria. Small and medium enterprises (SMEs) is widely belied to be an essential ingredient for economic growth, the performance of current policies are identified and proposals are offered to address the impediments. This paper uses the Abuja Municipal Area Council as a case study. Appropriate literature has adequately reviewed; some citations and data were referenced to, Data was analyzed using statistical package for social sciences (SPSS) software, survey data was distributed to 438 respondents. The survey was carried out to get responses on the contributions, and impact of Social Media Advertisements on Businesses in Abuja Municipal Area Council of Nigeria. The result of the survey analysis came out in the form of frequency tables, bar charts and histogram, and a detailed summary was carefully explained by researcher afterwards. The study showed that social media advertisements not only has a positive impact on business growth in Nigeria but has the potential to improve ease of doing business in Nigeria if research recommendations are followed and adequate improvements are made. The government needs to ensure low-cost tax-free online advertisement for startup businesses. Improvements in internet infrastructure will significantly reduce overhead costs for business owners and help startup businesses to grow. The paper explains the potential benefits of important policy improvements and the current impact of low-cost online advertisement in Nigeria

• Item Type: MPRA Paper
• Language: English
• Keywords: Nigeria, Entrepreneurship, Business Startup, Online Advertisement, WhatsApp, Facebook, Policy, Economic growth, Internet.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

References

Abed Abedniya and Sahar Sabbaghi (2010). The Impact of Social Networking Websites to Facilitate the Effectiveness of Viral Marketing. International Journal of Advanced Computer Science and Applications, Vol. 1, No.6.

Agwu Edwin and Omozyza Icha (2016). Effectiveness of Social Media Networks as a Strategic Tool for Organizational Marketing Management. Journal of Internet Banking and Commerce, Jan, Vol. 21, no. S2 Special Issue: Recent Research on E-commerce and M-commerce.

Amber King (2019). Small Business. https://smallbusiness.yahoo.com/advisor/evolution-social-media-marketing-043109995.html

Bhanot, S. (2012), “Use of social media by companies to reach their customer”,SIES Journal of Management, Vol. 8 No. 1, pp. 47-55.

Bhanot, S. (2012), “Use of social media by companies to reach their customer”,SIES Journal of Management, Vol. 8 No. 1, pp. 47-55.

Bhanot, S. (2012), “Use of social media by companies to reach their customer”,SIES Journal of Management, Vol. 8 No. 1, pp. 47-55.

Bajpai, V. Pandey, S. and Shriwas, S. (2012). Social media marketing: Startegies and its impact. International Journal of Social Science and Interdisciplinary Research, 1 (7).

Bhanot, S. (2012). Use of social media by companies to reach their customer. SIES Journal of Management, Vol. 8 No. 1, pp. 47-55.

Devon Glenn (2012). The History of Social Media from 1978 – 2012. Infographic https://www.adweek.com/digital/the-history-of-social-media-from-1978-2012-infographic/

Rana Zehra (2014). Social Media Marketing-A Tool of Innovative Marketing Journal of Organizational Management J. Org. Management 3(1), 01-07, 2014

Shraddha Bajracharya (2018). Social Marketing Theory. https://www.businesstopia.net/mass-communication/social-marketing-theory

Sulaiman Ainin and Farzana Parveen. (2015). Factors influencing the use ofsocial media by SMEs and itsperformance outcomes.

Keith Terrell (2016). History Cooperative Article https://historycooperative.org/the-history-of-social-media/

Muhammad Saarim (2016). Impact of Social Media Applications on Small Business Entrepreneurs.

Nkiru Esther (2015). Social Media Advertising/Marketing: A Study of Awareness, Attitude and Responsiveness by Nigerian Youths. International Conference on Communication, Media, Technology and Design 16 - 18 Dubai – United Arab Emirates.

Nory Jones (2015). Impact of social media on small businesses. Journal of Small Business and Enterprise Development, Vol. 22 Issue: 4, pp.611-632, https://doi.org/10.1108/JSBED-09-2013-0133

Omotayo Adeniyi Adegbuyi and Akinyele and S.T. Akinyele (2015). Effect of Social Media Marketing on Small Scale Business Performance in Ota-Metropolis, Nigeria August

Siti Zaleha (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model.

Ismawati Jaafar (2015). Factors Influencing the Use of Social Media by SMEs and Its Performance Outcomes. Industrial Management & Data Systems, Vol. 115 Issue: 3, pp.570-588, https://doi.org/10.1108/IMDS-07-2014-0205