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Duality between online and offline shopping in the age of Covid-19: what future for e-commerce in Algeria?

Tebache, Djamal and Chetbani, Saida (2022): Duality between online and offline shopping in the age of Covid-19: what future for e-commerce in Algeria? Published in: International journal of economic performance , Vol. 05, No. 01 (4 June 2022): pp. 385-403.

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Abstract

The main objective of this paper is to explain this major turning point in world trade, particularly in a context of the Covid-19 health crisis and confinement. In this study, we rely on the theory of uncertainty to justify consumer choices, and we look at the situation of e-commerce in Algeria. The obtained results predict a more intensive digital revolution, which requires an adaptation to this possible trend, especially for developing countries that are lagging far behind in popularizing the use of ICTs.

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