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SELECTION OF TOURIST DESTINATION FOR INVESTMENT DECISION: A HOLISTIC MODEL

Mallick, Sanmoy and Mitra, Professor Debabrata and Ghosh, Dr Amlan (2021): SELECTION OF TOURIST DESTINATION FOR INVESTMENT DECISION: A HOLISTIC MODEL.

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Abstract

Tourism is the fastest rising around the world and it affects the economic and social growth of every country. To develop tourism and to provide the best possible facilities to tourists, investment in the tourism sector is highly needed. Many times it has been observed that investors are ready to invest in the tourism sector but they don’t have a clear road map. The main problem is ‘where to invest, will the place of investment mean the tourist destination will give them the expected Return on Investment (ROI) or not? In this study based on existing literature and studies, the selection of tourist destinations for investors before their investments have been examined and a simplified model has been suggested. Before investing, the selection of tourist destinations is very important. Investments in tourism have a direct impact on income and employment. Tourism investors and tourism researchers may consider the proposed major and sub-criteria of the tourist destinations.

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