Upcoming Challenges and Opportunities of Retailing in Pakistan (Supermarket)

Jamali, Nisar Ahmed (2006): Upcoming Challenges and Opportunities of Retailing in Pakistan (Supermarket).

Abstract

There is only a handful of large retailers (about 66 mixed retailing businesses in 2003), and even those tend to operate only at a regional level. Unlike in developed countries, kiosks and mobile units are very common in Pakistan. However, supermarkets, a new concept in Pakistan, are gaining popularity in the urban areas, and are the fastest growing type outlet, albeit from a very small base. Retailing employs around 4.43 million people (i.e. on average around two employees per business), and makes up around 11% of total official employment. Most retail businesses are family owned, and these mostly run general stores or small specialist shops.

The methodology of this particular research will be based on convenience sampling and structured questionnaire, interviews from the retailer (supermarket) and end users of the retailing products to get an insight into the challenges and opportunities that have taken place in retailing sector in Pakistan. The retailing sector of Pakistan is facing many challenges in this huge sector such as, product awareness, brand loyalty, availability of product, competitive factor, global restrictions, time factor and so forth.

And there are many charming retailing opportunities to overcome these challenges such as technological advancement, communication advancement, attracting advertisement, customer satisfaction, availability and some new trends in retailing business.

In this research area of focus will be the change in the consumer buying behavior due to changes occurs in retailing sector by the emerging the concept of super markets which is new in Pakistan. New in a sense that this method of retailing is not accepted generally by public as traditional and common way of shopping as it is in west and other parts of world but still people purchase their daily needs items from small shops and other traditional stores .Study also include the positive and negative changes occurred and what are the challenges and opportunities will the supermarket face in future.

• Item Type: MPRA Paper
• Language: English
• Keywords: Retailing
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

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