Management in crisis and pacific periods: strategy or tactics?

Kobylko, Alexander (2023): Management in crisis and pacific periods: strategy or tactics? Forthcoming in: GSOM Economy&Management Conference 2023 , Vol. 10,

Abstract

The strategies change when there is a crisis in the economy. This is a common phenomenon. There are different opinions of researchers. The former say that the strategy must change in order to defeat competitors. Others write that the strategy is unchanged because it is too costly and difficult for the company. We have analyzed Russian companies. Managers often adjust or cancel strategies ahead of time. These are changes in goals or methods and the deadline for achieving them. We have not identified any fundamental changes in planning approaches during the pandemic and the imposition of sanctions. Strategies also adjust during a pacific period. Probably, Russian companies are in "crisis" often. Their strategies transform into tactics. We propose to change the approach to the strategy format so that it becomes more sustainable.

• Item Type: MPRA Paper
• Language: English
• Keywords: strategy, tactic, strategy planning, tactics, crisis, turbulent period, Russian companies, long-term planning, strategic period
• Subjects: L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L10 - General

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