Психометрические характеристики китайского клиента: тестирование программы Symanto

Zamoshnikova, Valeriya and Kashkin, Vasily (2023): Психометрические характеристики китайского клиента: тестирование программы Symanto. Published in: Digital economy , Vol. 4, No. 25 (2023): pp. 76-96.

Abstract

The article presents the results of testing the Symanto Insights Platform program with the psychometric analysis function which can be used to study the client audience. All the main stages of working with the program, the results obtained in the process of work, as well as their analysis and comparison with human content analysis are presented.

• Item Type: MPRA Paper
• English Title: Psychometric Characteristics of a Chinese Client: Testing the Symanto Program
• Language: Russian
• Keywords: Psychometric characteristics, audience research, marketing research, artificial intelligence
• Subjects: C - Mathematical and Quantitative Methods > C8 - Data Collection and Data Estimation Methodology ; Computer Programs; D - Microeconomics > D1 - Household Behavior and Family Economics > D12 - Consumer Economics: Empirical Analysis

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