Social Duty and Her Function in Communication Strategy of Firm

Tanasoiu, Georgiana Lavinia and Enea, Constanta (2008): Social Duty and Her Function in Communication Strategy of Firm.

Abstract

Social responsibility is not charity, it’s a duty. Today we see all major companies following social responsibility. Social duty is not only attention allotted consumers, customers and contractors, communions and environment, as well employees and implicit their family. In concept triple bottom line, social duty presume achievements of social level, financial plane and environment level and follow a positive impact on society and, in same time, financial achievements. Education is an area that gets a lot of interest.

• Item Type: MPRA Paper
• Language: English
• Keywords: management consultancy, consultancy company, efficient management
• Subjects: E - Macroeconomics and Monetary Economics > E0 - General > E00 - General; G - Financial Economics > G1 - General Financial Markets > G10 - General; J - Labor and Demographic Economics > J5 - Labor-Management Relations, Trade Unions, and Collective Bargaining > J53 - Labor-Management Relations ; Industrial Jurisprudence

References

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***http://www.responsabilitatesociala.ro/stiri-csr/mckinsey

***http://www.dhl.ro/publish/ro/ro/about/sustainability.high.html

***http://www.iaa.ro/Articole/Opinii/Ioana-muresan-csr-in-romania-si-in-lume/72.html