Aplikácia log-lineárnej analýzy v marketingovom výskume

Litavcová, Eva and Butoracová Šindleryová, Ivana (2009): Aplikácia log-lineárnej analýzy v marketingovom výskume.

Abstract

The aim of the article is to point out the possibility of application of log-linear analysis within the research of hidden relations of data. We use real data gained from the marketing research, which was based on the identification of educational institution communication policy tools in order to define the perception of further education need in relation to the value of education from the point of motivation.

• Item Type: MPRA Paper
• English Title: Application of log-linear analysis in marketing research
• Language: Slovak
• Keywords: log-lineárna analýza, štatistická metóda, komunikačný marketingový mix
• Subjects: C - Mathematical and Quantitative Methods > C2 - Single Equation Models ; Single Variables > C25 - Discrete Regression and Qualitative Choice Models ; Discrete Regressors ; Proportions ; Probabilities; C - Mathematical and Quantitative Methods > C9 - Design of Experiments > C93 - Field Experiments

References

Agresti, Alan, 2002. Categorical data analysis. Second Edition. University of Florida. Wiley Interscience, John Wiley & Sons, Inc., Hoboken, New Jersey. ISBN: 0-471-36093-7

Cristante, Francesca, 2000. Log Linear analysis. Open DistanceLearning, Mathematical Psychology. Internet link: http://www.uni-bonn.de/mathpsyc/doc/cristant/cristant.html

Garson, David, 2009. Log-Linear, Logit, and Probit Models. Internet link: http://faculty.chass.ncsu.edu/garson/PA765/logit.htm