Keynesian substantiation of the marketing policies in local development

Matei, Lucica and Anghelescu, Stoica (2010): Keynesian substantiation of the marketing policies in local development. Published in: 9-th International Congress of the International Association on Public and Nonprofit Marketing"Regulation and Best Practices in Public and Nonprofit Marketing" Bucharest,NSPSPA. (11 June 2010)

Abstract

The local development means the existence of several goods and services and their performance, expressed through adequate marketing policies, thus determining the overall development performance. The paper approaches the economic fundamental issues of local development and in this context it determines the basic components of public service marketing, relevant for local development: price, multiplier of revenues/expenditures, respectively the export multiplier. Those elements will express the ratios between resources and outcomes and their balance is based on a Keynesian model in an open economy

• Item Type: MPRA Paper
• Language: English
• Keywords: local development, public marketing, Keynesian approach
• Subjects: L - Industrial Organization > L3 - Nonprofit Organizations and Public Enterprise > L32 - Public Enterprises ; Public-Private Enterprises; E - Macroeconomics and Monetary Economics > E1 - General Aggregative Models > E12 - Keynes ; Keynesian ; Post-Keynesian; A - General Economics and Teaching > A1 - General Economics > A13 - Relation of Economics to Social Values; B - History of Economic Thought, Methodology, and Heterodox Approaches > B2 - History of Economic Thought since 1925 > B23 - Econometrics ; Quantitative and Mathematical Studies; H - Public Economics > H7 - State and Local Government ; Intergovernmental Relations > H71 - State and Local Taxation, Subsidies, and Revenue

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