The Perception of People Regarding Selection of Petrol Pump in Karachi

Alvi, Mohsin and Ikram, Midra and Mirza, Mohammad Haris and Khan, M. Mubashir Q. (2016): The Perception of People Regarding Selection of Petrol Pump in Karachi. Published in: Imperial Journal of Interdisciplinary Research (IJIR) , Vol. 2, No. 7 (9 June 2016): pp. 380-382.

Abstract

The objective of the study is to get an idea about people’s perception on the choice of petrol pumps in Karachi. To accomplish the purpose, it was hypothesized that (1) Location has a significant impact on the choice of Petrol Service Stations (2) Quality has a significant impact on the choice of Petrol Service Stations (3) Rewards has a significant impact on the choice of Petrol Service Stations. A sample of 200 respondents was randomly selected who filled a self reporting questionnaire. One sample t-test was applied on gathered data to assess the observations. It was revealed that neither quality nor location and reward have an influence on the consumer choice over selection of petrol pump.

• Item Type: MPRA Paper
• Language: English
• Keywords: Consumer Choice, fuel refilling station, Karachi, One Sample T-test
• Subjects: D - Microeconomics > D2 - Production and Organizations; D - Microeconomics > D3 - Distribution; D - Microeconomics > D4 - Market Structure, Pricing, and Design; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M2 - Business Economics; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

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