Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA

Reddy, Kotapati Srinivasa (2010): Makeup behind the Mirror; Going beyond Delisting? – A Case of NIRMA.

Abstract

The present realistic business case tussles with ‘De-listing and restructuring”. The fact facets, background data and tabular records with graphical preview of low cost producer of detergent from India “NIRMA Limited” discuss in this investigation report. Once upon a time, this is a likeable low cost range of detergent powder in India, now time takes to the place where it can fully streamline to sustain in the competitive prolific arena. Hence it is thriving for sales and hunting for cash flows for balancing its cost-to-benefit secrecy. Though, the man behind detergent chief and historic bore legend, Dr. Patel crafting his psycho views to uphold its market share to be through and entering in to the capital intensive business. There were mishap business announcement took place during Oct 2010, that remarked as thriving entity and on the other hand making high net worth shareholders happy were stirred authors to write this case manuscript.

• Item Type: MPRA Paper
• Language: English
• Keywords: Fast moving consumer goods; detergent market; restructuring; market share; market delisting
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M3 - Marketing and Advertising

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