“Factors of Workplace Environment that Affects Employee Performance in an Organization”: A study on Greenwich University of Karachi

Zafar, Marium and Karim, Emadul and Abbas, Omair (2017): “Factors of Workplace Environment that Affects Employee Performance in an Organization”: A study on Greenwich University of Karachi.

Abstract

Nowadays, organizations are aware of the fact that employee performance is one of the key factors behind any business’s success, which is why the management is usually finding ways to increase the level of employee performance through various methods. It is the mission of organization to get people together to accomplish tasks and objectives by utilizing the resources effectively and efficiently. The basic objective of this study is to measure the impact of working environment factors on performance of employees working in Greenwich University (GU), through identifying the variables which includes leadership, organizational culture, training and development, rewards and incentives and stress. This study is quantitative in nature and is aimed to find out the relationship between the above mentioned variables and employee’s performance of Greenwich University (GU) and the sample size is of 50 current employees. The hypothesis will be proven will by using Multiple Regression Analysis which is in SPSS software the reason for using MLR is that the research contains 5 independent variables and their affects have to be seen on employee’s performance which is single dependent variable. The purpose of the study is to see the existing literature and theories in order to have a constructed framework of factors affecting employee performance. It was observed through the validity of the results that these environmental factors do have an impact on employee performance.

• Item Type: MPRA Paper
• Language: English
• Keywords: Employee Performance, Working Environment, Stress, Training and Development, Rewards, Culture, Leadership.
• Subjects: M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M12 - Personnel Management ; Executives; Executive Compensation; M - Business Administration and Business Economics ; Marketing ; Accounting ; Personnel Economics > M1 - Business Administration > M14 - Corporate Culture ; Diversity ; Social Responsibility

References

Aaker, D.A., Keller, K.L (1990), "Consumer evaluations of brand extensions", Journal of Marketing, Vol. 54 pp.27-41.

Aaker, J.L. 1999. The malleable self: the role of self-expression in persuasion. Journal of Marketing Research, 36(1), 45-57.

Allison, R, Uhl, P (1964), "Effect of brand identification on perception of product quality", Journal of Marketing Research, Vol. 1 pp.36-9.

Bellizzi, J.A., Martin, W.S. (1982), "The influence of national versus generic branding on taste perceptions", Journal of Business Research, Vol. 10 pp.385-96.

Bhat, S. & Reddy, S. K. 1998. Symbolic and functional positioning of brands. Journal of Consumer Marketing, 15(1), 32-43.

Deighton, J. (1984), "The interaction of advertising and evidence", Journal of Consumer Research, Vol. 11 pp.763-70.

Desai, Kalpesh K. and Kevin L. Keller (2002), “The Effects of Component Branding Strategies on Host Brand Extendibility,” Journal of Marketing, 66(1), 73-93.

Dodds, W.B, Monroe, K.B., Grewal, D (1991), "Effects of price, brand, and store information on buyers’ product evaluations", Journal of Marketing Research, Vol. 28 pp.307-19..

Elliott, R. 1997. Existential consumption and irrational desire. European Journal of Marketing, 31(3/4), 285-96.

Ericksen, M.K. 1996. Using self-congruity and ideal congruity to predict purchase intention: a European perspective. Journal of Euro-Marketing, 6(1), 41-56.

Fisher, L.M. (1994), "Pentium flaw creates confusion for PC buyers", New York Times, pp.C1, C6.

Graeff, T.R. 1996. Using promotional messages to manage the effects of brand and self-image on brand evaluations. Journal of Consumer Marketing, 13(3), 4-18.

Hileman, B (1996), "Smoldering aspartame controversy reignites", Chemical and Engineering News, Vol. 74 pp.10..

Hite, C.F., Hite, R.E., Minor, T (1991), "Quality uncertainty, brand reliance, and dissipative advertising", Journal of the Academy of Marketing Science, Vol. 19 pp.115-21.

Hoch, S.J., Ha, Y.H. (1986), "Consumer learning: advertising and the ambiguity of product experience", Journal of Consumer Research, Vol. 13 pp.221-33.

Holt, D.B. 1995. How consumers consume: a typology of consumption practices. Journal of Consumer Research, 22(June), 1-15.

Jacoby, J., Olson, J.C., Haddock, R.A (1971), "Price, brand name, and product composition characteristics as determinants of perceived quality", Journal of Applied Psychology, Vol. 55 pp.570-9.

Jamal, A. & Goode, M. 2001. Consumers and brands: a study of the impact of self-image congruence on brand preference and satisfaction. Marketing Intelligence & Planning, 19 (7), 482-492.

Keller, K.L (1993), "Conceptualizing, measuring, and managing customer-based brand equity", Journal of Marketing, 1-22, Vol. 57.

Keller, Kevin Lane and David A. Aaker (1992), “The Effect of Sequential Introduction of Brand Extensions,” Journal of Marketing Research, 29(1), 35-50.